Digital Ecommerce Advertising Strategist
4 days ago
Bear Down Brands is a leading network of premium home, health, and personal care brands. Our mission is to create elevated wellness essentials that enhance the way you care for yourself and the world around you.
We are seeking a highly skilled Digital Ecommerce Advertising Strategist to join our team. This role will be responsible for developing and executing a comprehensive ecommerce advertising strategy across Amazon, retail.coms, and our DTC websites. The ideal candidate will have a deep understanding of digital paid advertising and experience working with Amazon Advertising.
Key Responsibilities:
- Ecommerce Advertising Strategy: Develop and execute a traffic generation strategy to increase paid traffic to our products on Amazon, retail.com, and our DTC websites.
- Amazon Advertising Expertise: Proven success in leading Amazon Advertising strategy utilizing Sponsored Product, Sponsored Brand, Sponsored Display, DSP, OTT, and OLV campaigns while maintaining TACoS Goals.
- Analytics and Reporting: Conduct keyword research and develop targeting strategies that meet customers at each phase of the shopping journey. Analyze campaign performance data and provide insights and recommendations to improve campaign performance.
- Team Leadership: Lead and develop a high-performing team to ensure all advertising channels are fully optimized for maximum impact.
Requirements:
- At least 5-7 years in digital paid advertising with a deep expertise in both DTC and Amazon.
- Proven recent success leading Amazon Advertising strategy utilizing Sponsored Product, Sponsored Brand, Sponsored Display, DSP, OTT, and OLV campaigns while maintaining TACoS Goals.
- Proficient in Google Ads, Bing Ads, Meta, Google Analytics; Strong understanding of analytics and reporting/bid platforms.
- Excellent organizational skills and strong ability to collect and analyze keyword and campaign data to make informed decisions that lead to performance optimizations.
About Us:
Bear Down Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Salary: $160,000 - $180,000 per year, depending on experience and qualifications.
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