Lead Market Research Specialist

2 weeks ago


Lancaster, United States FARM Full time
Senior Market Research Analyst

FARM is seeking a meticulous Senior Market Research Analyst to enhance our analytical capabilities. This position entails performing comprehensive market evaluations, collecting competitive insights, analyzing statistical data, generating insightful reports, collaborating with various departments, and keeping abreast of industry developments. The successful candidate will possess a Bachelor's degree in Marketing, Business, Economics, or a similar discipline, demonstrated experience in market research, expertise in data analysis software, robust analytical abilities, and outstanding communication skills.

Key Responsibilities:

  • Market Evaluation: Recognize opportunities and challenges by examining market dynamics and consumer preferences.
  • Competitive Insights: Track competitor actions to guide strategic decisions.
  • Data Gathering: Collect relevant data from diverse sources for thorough analysis.
  • Statistical Analysis: Analyze data using advanced statistical tools.
  • Report Creation: Develop comprehensive reports that include actionable recommendations.
  • Cross-Department Collaboration: Partner with various teams to deliver data-driven insights.
  • Industry Awareness: Maintain continuous learning about market trends and best practices.

Qualifications:

  • Bachelor's degree in Marketing, Business, Economics, or a related field.
  • Proven track record in market research or a comparable position.
  • Expertise in data analysis tools such as SPSS and Excel.
  • Strong analytical and problem-solving capabilities.
  • Exceptional communication skills.
  • Detail-oriented with a focus on accuracy.
  • Ability to work autonomously as well as collaboratively.
  • Familiarity with market research methodologies.
  • Knowledge of survey design and data collection techniques.
  • Excellent organizational skills.

Work Environment:

  • Engage with colleagues, vendors, and clients.
  • Communicate through various channels including in-person, phone, or digital platforms.
  • Prolonged periods of sitting and computer use are required.

Compensation and Benefits:

FARM is a marketing and advertising firm dedicated to supporting clients in expanding their business. We provide a competitive salary, comprehensive benefits, a hybrid work model, and a culture that values inclusivity. Experience a fresh perspective with us.



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