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Experienced Associate in Local Media Negotiation
2 months ago
Company Overview
Publicis Media Exchange (PMX) serves as the global media platform for Publicis Groupe, recognized for its innovative approach to media investment. PMX operates as a comprehensive activation hub, utilizing scale, marketplace advancements, and strategic partnerships to deliver measurable results for marketers. Our commitment to data-driven and technology-enabled media solutions empowers brands to effectively engage with their audiences.
As a Senior Associate at PMX, you will leverage your expertise in media investment to navigate the dynamic landscape of Local Media. This role is essential in crafting market-specific strategies that enhance client outcomes while minimizing inefficiencies. PMX’s Local Media division integrates the strengths of our various agency brands, including Collective, Spark, Starcom, and Zenith, to provide unparalleled service to our clients.
Your role will be pivotal in aligning marketplace pricing and dynamics with client objectives, ensuring that our strategies resonate in the local markets.
Key Responsibilities:
- Develop and implement effective advertising solutions tailored to your designated local markets, focusing on low to mid-tier complexity.
- Oversee project timelines and client requirements to ensure performance metrics are consistently met.
- Manage campaign performance evaluations and fulfill all contractual obligations.
- Build and maintain relationships with partners and vendors to enhance client value.
- Become an authority on the unique characteristics of your assigned markets, utilizing local strengths to benefit clients.
- Gain proficiency in leading local buying platforms and tools.
- Collaborate with team members to share insights and enhance collective expertise.
- Receive comprehensive support from Supervisors and Management to foster your professional growth.
- Access extensive training resources to broaden your advertising knowledge.
- Explore opportunities for career advancement within the organization.
- A minimum of 1 year of experience in negotiating Local Video and/or Audio Investments.
- Demonstrated attention to detail and strong analytical skills.
- Familiarity with HMX, OX, and Prisma media platforms.
- Solid understanding of local media metrics, including Nielsen and Comscore.
Additional Information
At Publicis Groupe, we embrace the motto "Viva La Différence," celebrating the diversity that strengthens our organization. We are dedicated to fostering an inclusive environment that values all identities and promotes equitable experiences for every team member.
Our comprehensive benefits package is designed to meet the diverse needs of our employees, including health coverage, retirement plans, family leave, and educational assistance.
All information will be handled confidentially in accordance with EEO guidelines.
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