VP, Global Ecommerce Leader

2 weeks ago

Irvine, California, United States iHerb Full time
Job Summary

The VP, Global Ecommerce is a key business leader who will drive the strategy and growth of iHerb's global ecommerce business. This includes developing and implementing a global ecommerce brand positioning and strategy that aligns with the company's overall mission, values, and growth objectives.

Key Responsibilities
  • Strategic Ecommerce Leadership
    • Develop and implement a global ecommerce brand positioning and strategy that aligns with the company's overall mission, values, and growth objectives.
    • Identify and prioritize key growth opportunities to optimize iHerb's web and app properties for international markets, product categories, and digital channels.
    • Stay abreast of industry trends, consumer behavior, and emerging technologies to drive innovation and competitive advantage.
  • Marketing P&L Management
    • Optimize marketing P&L for iHerb's global ecommerce business, ensuring profitability and sustainable growth.
    • Develop and manage annual operating plans and budgets that ensure profitable growth in iHerb's global markets.
    • Monitor global marketing media performance, identify areas for improvement, and implement corrective actions.
  • Team Leadership & Development
    • Build, inspire, and lead a high-performing global ecommerce acquisition, retention, and marketing operations team, while working cross-functionally with various functions (merchandising, international teams, operations, technology).
    • Foster a culture of collaboration, innovation, and continuous improvement.
  • Digital Experience Optimization
    • Collaborate with product & IT on the design, development, and optimization of the company's ecommerce websites, mobile apps, and other digital touchpoints from a business & marketing perspective.
    • Ensure a seamless and personalized customer experience across all channels, from initial product discovery to purchase and post-purchase support.
    • Utilize data and analytics to identify customer friction points and opportunities for improvement.
    • Collaborate on an effective A/B testing and experimentation plan to optimize website performance and conversion rates.
  • Marketing & Merchandising
    • Collaborate with marketing teams to develop and execute effective online marketing campaigns, including SEO, SEM, social media, email, and content marketing.
    • Partner with merchandising teams to curate compelling product assortments that meet the needs and preferences of target customers.
    • Partner with merchandising to develop pricing strategies, promotions, and shipping offers that maximize profitability while remaining competitive.
    • Partner with merchandising to develop effective co-op marketing strategies and tactics to drive growth for partner brands.
  • Operations & Technology
    • Oversee the ecommerce marketing operations team to ensure smooth operations and content updates across iHerb web properties and apps.
    • Partner with technology teams to implement and maintain robust ecommerce platforms, systems, and integrations.
    • Ensure the security and privacy of customer data and comply with relevant data protection regulations.
Knowledge, Skills and Abilities
  • Deep knowledge and understanding of the online ecommerce space, especially from a global perspective.
  • Subject matter expertise in all ecommerce KPIs related to a customer's journey, from first visit through ongoing retention over time.
  • Experience collaborating and communicating effectively across all levels of an organization, from C-level to individual contributor level.
  • Familiarity with product compliance, cross-border retail, and global logistics a plus.
Equipment Knowledge
  • High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.
  • Experience and familiarity with online marketing and ecommerce platforms, for instance, Google Ads, Meta Ads platform, Channeladvisor, marketplaces, other paid social and communications platforms.
Experience Requirements
  • Proven track record of ecommerce growth and scale.
  • 10+ years of experience in team building and development.
  • 10+ years of experience in ecommerce growth and marketing, including site optimization, marketing operations, paid media, paid search, paid social, display, video, influencer, and brand marketing.
Education Requirements

Bachelor's Degree in Business or related field preferred, or a combination of education and equivalent work experience.

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