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Lead SEO Strategist

2 months ago

Glendale, Arizona, United States LegalZoom Full time

Position Overview

As a Senior SEO Analyst, you will play a pivotal role in enhancing our search engine marketing initiatives across major platforms like Google and Bing. Your expertise will be crucial in analyzing performance data, identifying key trends, and implementing strategies that drive our marketing objectives.

Key Responsibilities

In this role, you will:

  • Formulate and execute optimization strategies aimed at improving LegalZoom's search engine rankings.
  • Conduct tests, gather and interpret data, and derive insights to enhance search visibility.
  • Collaborate closely with the SEO, editorial, SEM, product, and marketing teams to align priorities and foster growth.
  • Assist editorial and marketing teams in integrating SEO best practices into content creation and marketing efforts.
  • Research and apply search engine optimization recommendations across various content formats.
  • Develop and implement an effective internal linking strategy.
  • Establish measurable goals to track improvements in marketing effectiveness.
  • Work in tandem with the web development team to ensure adherence to SEO best practices throughout website content.
  • Conduct ongoing keyword research and optimization for new SEO keywords relevant to our marketing materials.
  • Provide keyword research, briefs, and content optimizations while maintaining a comprehensive content pipeline.
  • Educate writers on SEO best practices to enhance content quality.

Qualifications

The ideal candidate will possess:

  • A Bachelor's degree in marketing, statistics, or a related discipline.
  • 4-5 years of proven experience in search engine optimization.
  • Strong analytical skills with the ability to interpret data for informed decision-making.
  • Excellent communication skills for presenting data and insights to stakeholders.
  • The capability to work independently while managing multiple projects in a dynamic environment.
  • Experience with Google services, including Analytics, Ads, and Search Console.
  • A solid understanding of EEAT and the implications of helpful content updates.
  • Basic knowledge of HTML and CSS.
  • Familiarity with back-end SEO elements such as .htaccess, metadata, and Core Web Vitals.
  • Insight into the differences between broad and long-tail SEO strategies.
  • A comprehensive understanding of mobile strategy as it relates to SEO.
  • Experience in driving inbound organic search traffic and enhancing SERP performance.
  • A background in generating reports that highlight essential SEO metrics and performance.
  • An up-to-date understanding of current and emerging trends in the SEO landscape.

Compensation and Benefits

LegalZoom offers a competitive salary range for this position, along with a comprehensive benefits package that includes:

  • Medical, Dental, and Vision Insurance
  • 401k with Matching Contributions
  • Paid Time Off
  • Health Savings Account (HSA)
  • Flexible Spending Account (FSA)
  • Short-Term and Long-Term Disability Insurance
  • Additional wellness benefits, including support for fertility, mental health, and lifestyle perks.

LegalZoom is committed to fostering a diverse and inclusive workplace, providing equal employment opportunities to all individuals without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws.