Influencer Marketing Manager

4 days ago

Carson City, Nevada, United States Dermalogica Full time
Job Title: Influencer Marketing Manager

Clear Start, a breakout-focused sub-brand of Dermalogica, is seeking a talented and highly motivated Influencer Marketing Manager to join our team. The ideal candidate will have a proven track record of success in developing and executing influencer marketing programs across the entire marketing funnel.

Key Responsibilities:
  • Develop influencer marketing campaigns and evergreen programs that align with Clear Start's brand and marketing objectives.
  • Be a Clear Start brand ambassador with a passion for skincare products and expertise.
  • Identify and build relationships with key influencers across various channels and own the outreach process.
  • Track and measure the results of influencer marketing to optimize performance using tools like Tribe Dynamics/Creator IQ, Traackr, or GRIN.
  • Work cross-functionally with other marketing teams to ensure influencer marketing campaigns are integrated into overall marketing and retail strategy.
  • Oversee influencer briefs and ensure they are aligned with business goals, channel best practices, and brand strategy.
  • Help ideate and host events to generate buzz for Clear Start's products and build relationships with influencers and their communities.
  • Ensure paid partnerships with influencers are maximized and provide long-term value for driving broader awareness and sales impact.
  • Mentor and develop two direct reports in the development and execution of influencer marketing campaigns.
  • Understand and use influencer marketing metrics such as engagement rate, reach, and conversion rate.
  • Understand paid media and how to use it to optimize influencer marketing campaigns.
  • Understand CRM tools and journey mapping.
Key Qualifications:
  • 3-5 years of experience in influencer marketing within the skincare, wellness, or cosmetic industries.
  • Working knowledge and understanding of Tribe Dynamics and/or Traackr.
  • Familiarity with GA4, META, and TikTok Ads Manager.
  • Strong understanding of the beauty industry and social media.
  • Excellent writing and communication skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.
  • Experience working with affiliate marketing programs and key retailers (Sephora and ULTA).
What We Offer:
  • Competitive salaries.
  • Significant earning potential in performance bonuses.
  • Medical, dental, vision insurance.
  • Paid time off.
  • Monthly product allowances.
  • 401(k) plus company matching.
  • Fitness reimbursement.
  • Tuition reimbursement.
  • Life, accident, and disability insurance.
  • Wellness programs.
  • Paid family leave.
  • Domestic partner benefits.
  • Education/training programs.

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