Influencer Marketing Manager
4 weeks ago
Clear Start, a breakout-focused sub-brand of Dermalogica, is seeking a talented and highly motivated Influencer Marketing Manager to join our team. The ideal candidate will have a proven track record of success in developing and executing influencer marketing programs across the entire marketing funnel.
Key Responsibilities:- Develop influencer marketing campaigns and evergreen programs that align with Clear Start's brand and marketing objectives.
- Be a Clear Start brand ambassador with a passion for skincare products and expertise.
- Identify and build relationships with key influencers across various channels and own the outreach process.
- Track and measure the results of influencer marketing to optimize performance using tools like Tribe Dynamics/Creator IQ, Traackr, or GRIN.
- Work cross-functionally with other marketing teams to ensure influencer marketing campaigns are integrated into overall marketing and retail strategy.
- Oversee influencer briefs and ensure they are aligned with business goals, channel best practices, and brand strategy.
- Help ideate and host events to generate buzz for Clear Start's products and build relationships with influencers and their communities.
- Ensure paid partnerships with influencers are maximized and provide long-term value for driving broader awareness and sales impact.
- Mentor and develop two direct reports in the development and execution of influencer marketing campaigns.
- Understand and use influencer marketing metrics such as engagement rate, reach, and conversion rate.
- Understand paid media and how to use it to optimize influencer marketing campaigns.
- Understand CRM tools and journey mapping.
- 3-5 years of experience in influencer marketing within the skincare, wellness, or cosmetic industries.
- Working knowledge and understanding of Tribe Dynamics and/or Traackr.
- Familiarity with GA4, META, and TikTok Ads Manager.
- Strong understanding of the beauty industry and social media.
- Excellent writing and communication skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving skills.
- Experience working with affiliate marketing programs and key retailers (Sephora and ULTA).
- Competitive salaries.
- Significant earning potential in performance bonuses.
- Medical, dental, vision insurance.
- Paid time off.
- Monthly product allowances.
- 401(k) plus company matching.
- Fitness reimbursement.
- Tuition reimbursement.
- Life, accident, and disability insurance.
- Wellness programs.
- Paid family leave.
- Domestic partner benefits.
- Education/training programs.
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