Casino Marketing Director

2 weeks ago


Carson City, Nevada, United States Carson Nugget Full time
Job Summary

The Casino Marketing Manager will be responsible for implementing and directing Customer Development Campaigns and Casino Promotional Programs to increase market share and gaming revenues. This role will involve gathering and analyzing market trends, creating and executing advertising campaigns, player promotions, and business development strategies.

Key Responsibilities:

  • Develop and implement annual Marketing Plans to achieve pre-determined business/market share/revenue targets.
  • Work with Casino operations to create and manage casino programs that drive revenue and create excitement for guests.
  • Responsible for all phases of entertainment, including booking talent, coordinating contracts, and logistics.
  • Develop and maintain the Marketing Checkbook and work with Finance on marketing monthly P&L statements.
  • Coordinate Pro and Postformas for marketing events, promotions, and entertainment.
  • Formulate and manage marketing activities to publicize the Carson Nugget and its services.
  • Track and analyze marketing data to evaluate the success of marketing efforts and advertising campaigns.
  • Liaise with outside community and non-profit organizations for sponsorship and support.

Requirements:

  • Strong analytical and problem-solving skills.
  • Excellent communication and project management skills.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Knowledge of marketing principles and practices.
  • Experience in the gaming industry is preferred.

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