Digital Marketing Strategist
3 weeks ago
At Grand Canyon Education, Inc., we're seeking a skilled Digital Marketing Strategist to drive lead generation and manage digital marketing campaigns.
Key Responsibilities:
- Develop and execute small to medium-scale Paid Search, Paid Social, and Display advertising campaigns to drive lead generation.
- Create comprehensive project plans for campaign launches, including planning, management, and execution.
- Analyze client needs and translate them into effective marketing strategies.
- Manage and optimize relationships with third-party media and affiliate marketing vendors.
- Develop and execute affiliate marketing plans, including budget allocation and performance monitoring.
- Collaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirements.
- Participate in regular video conferences with internal teams and external stakeholders.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing and lead generation campaigns.
- Experience with Google Ads, Facebook Blueprint, or other relevant platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent project management and organizational skills.
- Proficiency in digital marketing tools and platforms.
- Strong communication and interpersonal skills.
- Ability to work collaboratively in a remote environment.
- Certificate in Google Ads, Facebook Blueprint, or other relevant platforms.
- Knowledge of Excel.
Why Work at Grand Canyon Education, Inc.:
- Exceptional workplace benefits, including medical, dental, vision, life, and disability insurance.
- Flexible spending accounts and a 401K savings plan.
- Generous time off plan and 11 paid holidays.
- Paid time off to volunteer in the community or at GCU-sponsored events.
- Education Tuition Discount Program for full-time employees and their families.
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