Senior Director of Customer Marketing Strategy

4 weeks ago


Phoenix, Arizona, United States Vanguard Full time
Job Description

The Senior Director of Customer Marketing Strategy is a key leadership role at Vanguard, responsible for overseeing the development of go-to-market plans across acquisition, engagement, and retention objectives. This position requires a deep understanding of customer behavior and the ability to drive results through integrated marketing strategies.

The ideal candidate will have a minimum of eight years of experience in marketing strategy, product marketing, or digital marketing, with a strong analytical and problem-solving skillset. They will be able to lead cross-functional teams and consult with internal stakeholders to align marketing objectives with business priorities.

Responsibilities include:

  • Hiring, evaluating, and supervising a team of customer marketing strategists
  • Providing guidance and training to develop team members
  • Setting performance standards, reviewing performance, and making informed compensation decisions
  • Leading the channel marketing strategy for the respective area of the business
  • Partnering with stakeholders to align marketing objectives with business priorities
  • Mentoring and coaching team members to develop their knowledge and awareness of channel marketing industry forces, competition, and trends

The successful candidate will have a proven track record of producing results and a strong passion for experimentation and data-driven insights. They will be able to communicate effectively with stakeholders, leaders, and team members to ensure that requirements and priorities are understood.

Vanguard is committed to diversity and inclusion, and this role is an opportunity to contribute to a culture that values fairness, integrity, and respect for all individuals. We believe that a diverse and inclusive team is essential to delivering on our core purpose of taking a stand for all investors.



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