Email Marketing Director: Crafting Customer Experiences
6 days ago
Estimated salary: $120,000 - $180,000 per year.
About the RoleWe are seeking a Senior Email Marketing Manager to join our team at Natixis Investment Managers. This is a hybrid position requiring a minimum of three days/week in our Boston office.
Job DescriptionThe successful candidate will be responsible for developing and executing our email marketing strategy to drive increased brand awareness and customer acquisition. This includes building impactful customer campaigns, crafting lifecycle marketing flows, and regularly reporting on campaign success metrics.
This role requires a strong command of CRM standard methodologies, including segmentation strategy, list hygiene, end-to-end campaign setup and management, automation optimizations, testing strategy, and template creation.
The ideal candidate will have 5+ years of related work experience in digital marketing in a business-to-business environment, driving lead generation through email marketing efforts.
A strong writer and communicator with experience owning email and other customer-facing copy is essential. Proficiency in HTML, CSS, or drag-and-drop template builders is a plus.
Responsibilities- Build email marketing channels and lifecycle programs targeted at prospects, new users, and existing customers.
- Develop and lead email marketing strategies to grow customer engagement, conversions, lifetime value (LTV), and dedication.
- Grow the email subscriber list size while improving overall list health.
- Oversee email production and tactical execution.
- Partner with analytics, sales, and marketing teams to build out customer segmentation, cohort analysis, and develop LTV insights and actions.
- Drive continuous improvement across email critical metrics including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue.
- Optimize segmentation and email content personalization strategies based on user behavior/intent, activity data, industry, and demographics.
- Design layout of marketing and sales emails, ensuring they are optimized and user- and mobile-friendly.
- Establish and optimize a testing agenda for A/B and multivariate testing frameworks for email design, layout, and subject lines.
We put the best interests of our clients, employees, communities, and environment first in everything we do. We're dedicated to fostering a culture of collaboration, diversity, and inclusion that supports employee growth. We believe this creates equal opportunities for our employees — and better outcomes for our clients and communities.
We offer a robust benefits package designed to integrate life and work and to support our employees. Benefits include comprehensive medical, dental, and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits, and volunteer programs.
About UsNatixis Investment Managers is an equal opportunity employer and does not discriminate in recruiting, hiring, training, promotion, or other terms, conditions, and privileges of employment on the basis of race, color, age, national origin, ancestry, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information, military or veteran status, physical or mental disability, or any other status protected by law.
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