Senior Marketing Strategist

6 days ago


Étreux, Hauts-de-France, United States Walnut Full time
About the Role

As the Head of Marketing at Walnut, a fast-growing startup in the sales automation space, you will play a critical role in delivering our business mission and amplifying our brand's value to customers. This is a unique opportunity to shape our brand's voice, craft compelling narratives, and drive awareness and engagement through creative, strategic marketing efforts.

This position requires an analytical mindset, a flair for creativity, and a proven track record in driving successful B2B digital marketing campaigns.

Responsibilities
  • Develop and implement a comprehensive marketing strategy to establish and promote a new category of companies, positioning Walnut as a thought leader and innovator in this space.
  • Craft compelling content and messaging that effectively communicates our value proposition, overseeing the creation of marketing materials, including sales presentations, website content, email campaigns, social media, and print materials.
  • Design, execute, and optimize marketing campaigns to boost brand awareness, engage customers, and drive lead generation, measuring and reporting on campaign performance to ensure objectives are met.
  • Conduct market research to identify trends, opportunities, and competitor positioning, refining our messaging and staying ahead in the industry.
  • Collaborate with leadership to ensure marketing efforts are aligned with business goals and strategy.
  • Oversee and enhance website content, ensuring it aligns with our brand messaging and engages visitors, managing SEO/SEM and digital advertising strategies to drive traffic and conversions.
  • Develop and maintain strong relationships with media outlets, journalists, influencers, and industry partners to amplify our brand message and drive thought leadership.


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