Content Marketing Director

7 days ago

Étreux, Hauts-de-France, United States Fusion Worldwide Full time
Job Description

We are seeking a highly skilled Content Marketing Manager to join our team at Fusion Worldwide. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that drives business growth and engagement.

About the Role

This is an exciting opportunity for an entrepreneurial-minded content marketer who is passionate about storytelling, omni-channel customer experiences, and business outcomes. You will work closely with our global marketing team to build out our content marketing program, write captivating content, and own the interpretive lens we use to communicate with our external audiences and internal stakeholders.

Responsibilities
  • Develop a robust content strategy and detailed execution plan that includes translation/localization/transcreation.
  • Owning and leading our editorial calendar and publishing cadence across all media channels to support brand awareness, demand generation, lead nurturing, and customer engagement/brand advocacy.
  • Rolling out a formal creative brief process and coaching teams on interpreting creative briefs to develop and produce exceptional creative campaigns & content.
  • Managing creative agencies and holding them accountable at every stage of the process.
  • Using internal and external sources to deeply understand our buyers to inform your team's content strategy and execution plan. Continually gathering feedback from sellers, subject matter experts, and customers to revise and improve new and existing content.
  • Partnering with campaign managers, designers, and sales to curate content ideas, generate new campaign concepts and turn messaging into compelling copy that engages buyers at every stage of the sales funnel.
  • Writing long- and short-form copy (e.g., infographics, video scripts, print & digital ads, blogs, sales collateral, event promos) for various channels (e.g., web, mobile, email, direct mail, paid & owned media, field marketing etc...).
Requirements
  • Excellent leadership skills and entrepreneurial, can-do attitude.
  • Bachelor's degree in business administration, Marketing, etc.
  • 5-7 years' experience in content marketing, including content strategy and content journey mapping experience; bachelor's degree in journalism, English, communications, or related discipline.
  • Experience managing an editorial calendar and publishing tools.
  • Highly proficient in content merchandising strategies & content KPIs.
  • Strong strategic planning, project management, and prioritization skills.
  • Marketing automation tool experience - CRM (Customer Relationship Management), CMS (Content Management System), etc.
Estimated Salary

$120,000 per year, depending on location and experience.

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