Head of Asset Management Marketing Strategist

3 weeks ago

Chicago, Illinois, United States Northern Trust Full time
About Northern Trust

Northern Trust is a globally recognized, award-winning financial institution with a rich history dating back to 1889. As a Fortune 500 company, we provide innovative financial services and guidance to the world's most successful individuals, families, and institutions.

We are committed to delivering exceptional service, expertise, and integrity in all our endeavors. With over 130 years of financial experience and a team of over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

Job Summary

We are seeking a dynamic and experienced professional to join our team as the Head of Asset Management Marketing. In this role, you will be responsible for driving awareness for Northern Trust Asset Management's (NTAM) brand and investment expertise to initiate and strengthen client engagement.

Key Responsibilities
  • Develop and implement marketing strategies to improve awareness of and adoption of our capabilities.
  • Oversee the development of compelling marketing content, including articles, whitepapers, case studies, and presentations, to increase engagement with our target institutional and wealth management audiences.
  • Manage and increase the brand image of NTAM, ensuring consistency in messaging, visual identity, and brand positioning across all marketing channels, platforms, and materials.
  • Enhance the use of existing digital channels and leverage new channels to scale our marketing efforts and increase brand visibility and generate leads.
  • Collaborate closely with key internal stakeholders across sales, product, and investors to drive client acquisition and retention efforts.
  • Set clear and measurable objectives and consistently monitor and report on the effectiveness of the group's efforts.
Requirements
  • Bachelor's degree in Marketing, Finance, or a related field. Master's degree preferred.
  • Minimum of 10 years of experience in asset management marketing, with a focus on institutional and wealth management investor segments.
  • Minimum 5 years' experience in a large, global multinational organization, able to work in a matrix environment.
  • Deep knowledge of the asset management industry, investment capabilities, and investor segments - globally.
  • Proven track record of developing and executing successful marketing strategies in the asset management sector.
  • Experience in marketing asset management vehicles in various growth areas of asset management such as ETFs, model portfolios, customized separately managed accounts (SMAs), direct indexing, and private investments.
  • Strong understanding of digital marketing best practices and experience in leveraging digital channels for lead generation and brand building.
  • Excellent written and verbal communication skills, with the ability to translate complex investment concepts into clear and compelling messages.
  • Strong analytical skills and ability to leverage data and insights to drive marketing decisions.
  • Demonstrated experience effectively managing senior stakeholders across large organizations.
  • Proven leadership skills with experience in managing and developing a team.
  • Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
  • Professional certifications such as CFA or CIMA preferred.
  • FINRA licensing preferred (Series 7 and 24).
Working with Us

As a Northern Trust partner, you will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. We value an inclusive workplace and understand flexibility means different things to different people. We are committed to assisting the communities we serve and are proud to be a part of a company that is committed to making a positive impact.

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