Brand Awareness Manager
3 days ago
We are seeking a highly skilled Brand Awareness Manager to join our Strategic & Portfolio Marketing team. As a key member of our team, you will be responsible for leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks.
Key Responsibilities- Participate in and manage global initiatives with the Strategic & Portfolio Marketing team, providing strategic advice to senior management teams and global brand heads as needed.
- Support a variety of Brand Leadership marketing projects across all aspects of brand and portfolio strategy.
- Assist on multiple work streams within complex projects, effectively navigating a complex multi-region, multi-function, matrix organization.
- Provide strategic brand insights to the Strategy & Portfolio marketing team on key projects.
- Assist in annual brand strategy and brand plans to win projects, producing key creative, synthesizing results, and working with global brand heads.
- Give regular progress updates to Director/VP and sponsor/senior management, discussing issues and finding impactful ways to use their time.
- Effectively motivate working teams with a collaborative and safe environment, providing appropriate access to key stakeholders.
- Manage relationships with Marketing teams to source necessary data or reports to inform innovations in creative.
- Participate in skill development training and courses to improve industry/IHG knowledge and technical competencies.
- Bachelor's or Master's Degree in Marketing or Business-related degree.
- 3-4 years' work experience in corporate or brand strategy or consultancy role with exposure to a broad range of business issues.
- Post-degree qualifications, previous travel industry experience, and language skills highly desirable.
- Decision-making responsibilities, including project scoping and project management for global or regional strategic initiatives.
- Recommend strategic action as a result of global or regional initiatives conducted.
- Demonstrated ability to assess and understand internal and external economic and market-level issues with impact to the business.
- Strong understanding of brand marketing concepts, with both theoretical and practical knowledge.
- Demonstrated people management skills and desire to train junior staff members.
- Demonstrated strategic thinking through a proven ability to analyze markets, performance data, and business issues.
- Strong interpersonal skills to build relationships across business units for collaboration, data requests, and joint analysis.
- Strong communication skills, both verbal and written, to address all levels within the organization.
- Must have good facilitation skills to lead executive planning sessions.
- Strong self-motivation and ability to plan time/priorities.
- Ability to understand hotel industry dynamics.
- Familiarity with external data sources and ability to use them effectively.
- Strong project management skills.
- Able to gain credibility with executives and senior managers in the organization.
Atlanta Hybrid 3 days in the office. IHG offers a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401k, and other benefits to eligible employees.
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