Brand Awareness Manager

3 days ago


Atlanta, Georgia, United States IHG Full time
Job Summary

We are seeking a highly skilled Brand Awareness Manager to join our Strategic & Portfolio Marketing team. As a key member of our team, you will be responsible for leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks.

Key Responsibilities
  • Participate in and manage global initiatives with the Strategic & Portfolio Marketing team, providing strategic advice to senior management teams and global brand heads as needed.
  • Support a variety of Brand Leadership marketing projects across all aspects of brand and portfolio strategy.
  • Assist on multiple work streams within complex projects, effectively navigating a complex multi-region, multi-function, matrix organization.
  • Provide strategic brand insights to the Strategy & Portfolio marketing team on key projects.
  • Assist in annual brand strategy and brand plans to win projects, producing key creative, synthesizing results, and working with global brand heads.
  • Give regular progress updates to Director/VP and sponsor/senior management, discussing issues and finding impactful ways to use their time.
  • Effectively motivate working teams with a collaborative and safe environment, providing appropriate access to key stakeholders.
  • Manage relationships with Marketing teams to source necessary data or reports to inform innovations in creative.
  • Participate in skill development training and courses to improve industry/IHG knowledge and technical competencies.
Requirements
  • Bachelor's or Master's Degree in Marketing or Business-related degree.
  • 3-4 years' work experience in corporate or brand strategy or consultancy role with exposure to a broad range of business issues.
  • Post-degree qualifications, previous travel industry experience, and language skills highly desirable.
Technical Skills and Knowledge
  • Decision-making responsibilities, including project scoping and project management for global or regional strategic initiatives.
  • Recommend strategic action as a result of global or regional initiatives conducted.
  • Demonstrated ability to assess and understand internal and external economic and market-level issues with impact to the business.
  • Strong understanding of brand marketing concepts, with both theoretical and practical knowledge.
  • Demonstrated people management skills and desire to train junior staff members.
  • Demonstrated strategic thinking through a proven ability to analyze markets, performance data, and business issues.
  • Strong interpersonal skills to build relationships across business units for collaboration, data requests, and joint analysis.
  • Strong communication skills, both verbal and written, to address all levels within the organization.
  • Must have good facilitation skills to lead executive planning sessions.
  • Strong self-motivation and ability to plan time/priorities.
  • Ability to understand hotel industry dynamics.
  • Familiarity with external data sources and ability to use them effectively.
  • Strong project management skills.
  • Able to gain credibility with executives and senior managers in the organization.
Location and Benefits

Atlanta Hybrid 3 days in the office. IHG offers a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401k, and other benefits to eligible employees.


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