Digital Commercial Strategy Director

4 days ago

Tarrytown, New York, United States BioSpace, Inc. Full time
Job Details

The Director of Digital Commercial Strategy will play a pivotal role in driving digital innovation, consistency, and governance across Regeneron Commercial teams and assets. This position will also support the VP, Commercial Strategy and Insights & Analytics in coordinating cross-team best practices across a range of strategic initiatives. The successful candidate will be part of a leading team that collaborates with stakeholders across Regeneron to drive innovation and best practices, supporting the brand teams to best engage patients and healthcare professionals while anticipating and mitigating complex privacy and compliance environments.

Key Responsibilities:
  • Accountable for bringing best-in-class above-brand capabilities across digital, social, AI, etc., and support the development of innovative solutions to reach Regeneron customers, inclusive of patients and HCPs.
  • Understand and leverage trends in the marketplace and competitive benchmarking to inform strategies for relevant programs, and keep abreast of insights and external advances to reach customers across the digital and data ecosystem.
  • Act as central facilitator for multiple Commercial collaborative groups, including the Commercial Digital and Privacy Working Group, Omnichannel Working Group, and Marketing Excellence Working Group.
  • Support cross-Commercial collaboration on strategic digital/social governance and innovation, including initiatives that address the changing privacy landscape and vendor efficiencies.
  • Collaborate with the Commercial Insights & Analytics lead to support CBUs to plan, build, implement, and measure AI programs designed to drive business results.
  • Collaborate with the Commercial IT and Commercial Data Management teams as Regeneron works to evolve its technology and data management to meet current and future AI needs.
  • Represent the Commercial team in the development and presentation of strategic plans, including support for the brand planning process.
  • Ensure cost-effective delivery of programs, including tracking and monitoring KPIs based on individual/project goals.
  • Where appropriate, partner with regulatory, medical, and legal to align on multi-brand digital/social programs as they impact privacy/governance, including representing materials as part of the review process.
  • Where appropriate for privacy/governance efforts, manage agencies to build multi-brand digital assets across the digital ecosystem (e.g., driving consistent use of forms, OneTrust, etc.).
Requirements:
  • Support the VP, Commercial Strategy and Insights & Analytics to coordinate and drive key strategic initiatives across the Commercial ecosystem.
  • Communication and influencing skills, with demonstrated ability to succinctly and effectively present compelling reviews of analyses that integrate insights and business implications/actions.
  • Strong detail-oriented, organizational, process, and project management skills.
  • Ability to manage and prioritize multiple tasks and projects with a sense of urgency and to navigate within a matrix organization.
  • Demonstrated skills in stakeholder management, including cross-functional teams and vendors.
  • Comfort and proficiency in translating complicated information into simplified plans, presentations, and materials for a range of diverse audiences.
  • Experience leading creative digital programming directed towards consumers and healthcare professionals that has measurable impact.
  • Proven ability to develop and implement strategic plans that support brand marketing goals.
  • Deep understanding of commercial, legal, and regulatory landscape governing communications for pre-approval and post-approval pharmaceutical products.
  • Ability to proactively address highly complex problems and recommend viable and innovative solutions to the team.
Education and Experience:
  • Bachelor's degree.
  • At least 10 years of relevant experience, including at least 7 years developing and implementing biopharma digital programs for one or more publicly listed traded companies.
  • Advanced proficiency in PowerPoint, Word, and Excel.
  • In-depth knowledge of digital, commercial, and regulatory landscape for pharmaceutical medicines; understanding of the evolving privacy landscape as it impacts digital initiatives will also be looked upon favorably.


Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

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