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Product Marketing Manager

2 months ago

Duluth, Georgia, United States Nichiha USA, Inc Full time
Job Title: Product Marketing Manager

At Nichiha USA, Inc, we are seeking a highly skilled Product Marketing Manager to join our team. This role will play a pivotal part in bridging the gap between product management and market demands.

Key Responsibilities:
  • Conduct market research and trend analysis to understand the needs and expectations of architects and designers in the commercial sector.
  • Craft compelling marketing and communication strategies to facilitate exceptional customer experiences and product positioning.
  • Collaborate with the product management team to ensure seamless transitions from product development to market launch.
  • Develop and implement channel strategies to enhance product visibility and adoption across different market segments.
  • Lead the planning and execution of go-to-market strategies, ensuring product launches are synchronized with sales strategies.
  • Forge strong relationships with the sales team to align marketing strategies with sales tactics.
  • Analyze performance metrics and gather market feedback to inform continuous product and strategy enhancement.
Requirements:
  • At least 5 years of B2B marketing experience, preferably in building materials, construction, or a related industry.
  • Demonstrated ability to lead projects with cross-functional teams, showing strong leadership and coordination skills.
  • Excellent written and verbal communication skills, with a proven ability to effectively present and persuade at all levels of an organization.
  • Highly self-motivated, curious, and capable of initiating and driving projects to completion with minimal oversight.
  • High proficiency in Google Suite, Microsoft Office, and CRM systems; understanding of analytics and visualization platforms preferred.
  • Proven track record of adapting new technologies to solve practical business challenges.