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Marketing Strategy Consultant
2 months ago
Job Title: Marketing Strategy Consultant
Location: Remote
Department: Marketing
Reports To: Marketing Director
Position Type: Full-time
Job Overview: Angela Scribe is on the lookout for a proactive and results-oriented Marketing Strategy Consultant to enhance our marketing efforts. The successful candidate will be tasked with crafting and executing innovative marketing strategies that resonate with our organizational goals. This position demands a strategic mind equipped with a thorough grasp of market dynamics, consumer behavior, and digital marketing methodologies.
Key Responsibilities:
- Strategic Planning:
- Formulate detailed marketing strategies aimed at boosting brand visibility, attracting new customers, and ensuring customer loyalty.
- Evaluate market trends and competitor actions to pinpoint potential opportunities and challenges.
- Market Analysis:
- Perform comprehensive market analysis to gauge customer needs, preferences, and behaviors.
- Leverage data-driven insights to shape marketing strategies and initiatives.
- Team Collaboration:
- Engage with cross-departmental teams, including sales, product development, and customer support, to synchronize marketing strategies with business objectives.
- Partner with external agencies and vendors as required.
- Financial Oversight:
- Oversee the marketing budget and allocate resources judiciously to maximize effectiveness.
- Monitor and report on marketing expenditures, adjusting strategies as needed.
- Performance Evaluation:
- Utilize analytical tools to assess the success of marketing campaigns.
- Generate regular reports detailing marketing activities, performance metrics, and return on investment.
Qualifications:
- In-depth knowledge of digital marketing tools and techniques, including SEO, SEM, social media, and email marketing.
- Exceptional analytical and problem-solving capabilities.
- Demonstrated ability to juggle multiple projects and adhere to deadlines.