Digital Advertising Specialist

3 days ago


Maple Grove, Minnesota, United States iDIGITAL Full time

iDIGITAL is a leading provider of digital and static billboard advertising solutions. As an Account Executive, you will play a key role in managing client relationships, developing new business opportunities, and delivering high-quality customer service while contributing to the company's revenue growth.

The ideal candidate will have 3+ years of proven experience in advertising sales, particularly in OOH (billboard) advertising or similar fields such as digital, radio, or print media. Strong understanding of the out-of-home advertising industry, including trends, competitive landscape, and key players, is essential. You will work closely with clients to understand their advertising needs and craft tailored campaigns, ensuring seamless execution and staying updated on market trends to drive business growth.

Key Responsibilities:

  • Sales and Business Development:
    • Proactively prospect and develop new client relationships through cold calling, networking, referrals, and other lead generation methods.
    • Identify potential advertising opportunities for clients by understanding their business objectives and marketing needs.
    • Present iDIGITAL's full suite of advertising solutions, including digital and static billboards, to local and regional businesses.
    • Closing deals by negotiating terms, pricing, and contracts, ensuring both company and client satisfaction.
    • Meet or exceed monthly, quarterly, and annual sales targets.
  • Account Management:
    • Serve as the primary point of contact for existing clients, ensuring long-term relationships are maintained and nurtured.
    • Provide excellent customer service by maintaining regular communication with clients and addressing any concerns.
    • Collaborate with clients on campaign execution, ensuring all creative and logistical elements are delivered on time.
    • Provide post-campaign analytics and insights to help clients understand the impact of their OOH advertising.
  • Market Expertise:
    • Stay informed on trends and developments within the OOH advertising industry, particularly in the St. Cloud and greater Minnesota markets.
    • Educate clients on the benefits of billboard advertising and iDIGITAL's unique value propositions, positioning the company as an expert in the field.
    • Conduct market research to understand competitors, market demands, and client needs.
  • Coordination with Operations:
    • Work closely with iDIGITAL's internal teams, including sales management, operations, creative, and finance, to ensure seamless execution of advertising campaigns.
    • Oversee the coordination of billboard placements and scheduling, ensuring that client campaigns are running efficiently and effectively.
    • Ensure all designs and creative assets meet client and company standards before going live.
    • Manage campaign timelines and budgets to ensure smooth project delivery.

Salary: $80,000 - $120,000 per year, depending on performance. Benefits include health insurance, voluntary benefits, IRA retirement plan, paid time off, and opportunities for career growth within iDIGITAL.



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