Strategic Marketing Specialist

3 weeks ago


Inver Grove Heights, Minnesota, United States Securian Financial Group Full time
Unlock Your Potential as a Marketing Analyst

We are seeking a motivated marketing professional to support our Employee Benefits Solutions (EBS) business. You will collaborate with senior marketers to develop and execute integrated marketing campaigns for large employers and their employees, driving awareness, education, and enrollment of life and voluntary products.

This role offers a unique opportunity to learn from experienced marketers and contribute to the growth of our EBS business.

About the Role:
  • You will work closely with cross-functional teams to design and implement marketing strategies that meet the needs of our clients.
  • You will analyze market trends and competitor activity to inform your marketing approach.
Responsibilities:
  • Develop and execute marketing campaigns across various channels, including digital, social media, and email.
  • Analyze campaign performance and provide insights to inform future marketing initiatives.
  • Build and maintain strong relationships with fellow marketers and account managers to ensure seamless execution of marketing programs.
Requirements:
  • Bachelor's degree in Marketing, Business, or Communications.
  • Two to four years of experience in a marketing/communications role.
  • Strong analytical and problem-solving skills.
Benefits:
  • Paid time off.
  • Leave programs.
  • Company-funded pension plan and a 401(k) retirement plan.
  • Health insurance.
  • Volunteer time.
  • Associate Resource Groups.
Estimated Salary Range:

$45,500.00 - $84,500.00 per year.



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