Digital Content Specialist

4 weeks ago

Maple Plain, United States Proto Labs, Inc. Full time
Be yourself at Protolabs Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams. Why Protolabs? We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It‘s our people who fuel our creativity and make our culture feel like home.
Join our team as a Digital Content Specialist
This is a hybrid role being onsite in Maple Plain, MN on Tuesday & Wednesday.
The Digital Content Specialist is responsible for developing engaging written and designed content reaching Protolabs customers through owned channels (Website, Email, Social Media, Sales Enablement). As part of digital content development, this critical role will contribute to campaign content strategies through short form copy for email and social media, as well as website content. In addition, the position will assist the creative team in the development of designed materials distributed to internal and external audiences. Reporting to the Marketing Communications Manager, the Digital Content Specialist will help shape the voice and visual presence of impactful digital campaigns that drive business goals.
What you‘ll do:Digital Content Development and Design:
  • Write clear, concise, and persuasive marketing content for webpages; blog and social media posts; online and email campaigns; videos; sales enablement; and other digital content.
  • Support email marketing strategies by working with marketing automation team to create compelling and conversion-driving email content.
  • Translate complex ideas and concepts into customer-friendly calls to action using insight from internal subject matter experts.
  • Design marketing and sales enablement materials and templates, including one-pagers, ads, and digital assets, using Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.).
  • Support website updates and optimize digital touchpoints to enhance user experience, lead generation, and brand engagement.
Organic Social Media Management:
  • Develop effective content for major organic social media accounts (LinkedIn, Instagram, X, Facebook, TikTok, YouTube) to drive engagement and organic website traffic.
  • Collaborate with paid media team to create digital campaigns on social that drive demand.
  • Further develop and nurture our brand‘s persona(lity) on social channels for a casual, playful, human presence.
  • Review digital channel performance to maximize campaign effectiveness, utilizing industry insights and customer feedback to inform strategies.
Cross-Functional Collaboration:
  • Ability to work cross-functionally within marketing and across organization outside of marketing with product management, sales, sales ops, sales enablement, and engineering teams to maximize campaign impact and ensure alignment with global goals.
  • Perform other duties as assigned
What it takes:
  • Bachelor‘s Degree in Marketing fields
  • Minimum 5+ years of content generation experience.
  • Minimum of 3 years digital content experience, including digital copy and design.
  • B2B marketing experience.
  • Strong grasp of digital marketing channels and what content works best for those channels.
  • Experience working with copy editors and designers in a creative environment.
  • Independent worker capable of managing multiple projects in parallel.
  • Ability to quickly learn technical information and apply it in a fast-paced environment.
  • Excellent communication skills, with experience working cross-functionally and collaboratively in global settings.
Preferred Qualifications:
  • Experience with Adobe Creative Suite
  • Experience with Monday.com or other project management software
  • Familiarity with social media publishing tools such as Sprout, HootSuite, CoSchedule, etc
  • Manufacturing experience
What‘s in it for you?
  • We offer a competitive total compensation package
  • In addition, we offer competitive benefits including but not limited to:
  • Health Insurance: Traditional OR High Deductible plan
  • Flexible Spending Accounts
  • Health Savings Account (including employer contributions)
  • Dental and Vision
  • Basic and Supplemental Life Insurance
  • Short-Term and Long-Term Disability
  • Paid caregiver leave
  • You will receive PTO + Holiday Pay + Volunteer Hours
  • 401k with company match and immediate vest
  • Employee Stock Purchase Program with a 15% discount
  • And More
Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role. Proto Labs, Inc. is an Affirmative Action / Equal Opportunity Employer Physical Demands: While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear. The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.Work Environment: Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.

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