B2B Analytics Director
7 days ago
Job Summary: As a Data Strategy Lead - B2B Growth, you will play a critical role in driving business growth through data-driven strategies. You will lead a team of analysts to measure and optimize our B2B marketing efforts, ensuring that we are focused on high-impact areas that yield business growth.
About the Role: The ideal candidate will have 8+ years of related analytical experience in B2B marketing, with a strong background in data analysis and strategy development. You will work closely with cross-functional teams to align marketing strategies and tactics, and lead a team of 1-2 analysts responsible for analyzing, measuring, and optimizing our B2B marketing strategies.
Key Responsibilities:
- Develop frameworks to evaluate marketing campaign results and socialize learnings and recommendations
- Drive experimentation to identify growth opportunities and work closely with cross-functional teams to align marketing strategies and tactics
- Lead a team of 1-2 analysts responsible for analyzing, measuring, and optimizing our B2B marketing strategies
- Monitor marketing campaigns and conduct A/B testing and incrementality testing to optimize campaign performance and improve ROI
- Develop insights to inform optimization and future go-to-market strategies and decisions
What We Offer: At Block LLC, we offer a range of benefits, including competitive salary, comprehensive health insurance, retirement plan matching, and generous paid time off. We also believe in being fair and committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process.
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