Data Analytics Enablement Director
5 days ago
RAPP, a world leader in activating growth with precision and empathy at scale, seeks an experienced Data Analytics Enablement Director to join our award-winning Marketing Sciences team. We leverage data, creativity, technology, and empathy to foster client growth, champion individuality, and create value from personal brand experiences.
The successful candidate will support the collection and activation of analytics data across RAPP client projects, providing technical solutions to fulfill measurement and reporting goals. This includes facilitating architecture, documentation, and implementation of a wide range of analytics solutions, including data ecosystem components, tag management, analytics platform configuration, and data extraction.
As a resident expert on data collection and ingestion, the candidate will have experience working in various data platforms, including internal databases, ESPs, digital media, web analytics, and tag management systems. They will also educate clients and agency colleagues on industry changes relevant to analytics and data privacy.
In this role, you will be responsible for directly interfacing with client and partner contacts, communicating confidently while maintaining detailed documentation. You will author client-facing business-centric documents, including BRDs, Use Cases/User Stories, and Issue Post-Mortems.
You will define campaign naming and URL tagging conventions while maintaining corresponding taxonomies using standard tools such as Excel and enterprise SAAS tools like Claravine. Additionally, you will advise on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, SA360, ADH, and Ads), other DSPs, Microsoft Ads, Kenshoo, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads, Kochava/Branch MMP, and Salesforce Marketing Cloud.
Your responsibilities will include conceiving tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, allowing both digital and offline interactions to be tracked, analyzed, and optimized. You will author tracking and tagging implementation documentation for clients, including clear details that can be easily translated into a test plan for tracking QA purposes.
You will implement and validate tag management through platforms like Google Tag Manager, Ensighten, Adobe Launch, and ObservePoint. Furthermore, you will configure and administer web analytics platforms, including Google Analytics (Universal & 4) and Adobe Analytics, and provide comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy.
This is an exempt position offering a competitive salary, ranging from $100,000 to $120,000, and a comprehensive benefits package, including health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days, paid parental leave, and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com.
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