Analytics and Insights Director

3 weeks ago


Chicago, Illinois, United States Publicis Groupe Full time

At Publicis Groupe, we're seeking an experienced Analytics and Insights Director to lead our Media Analytics and Insights team. In this role, you'll be responsible for applying data-driven insights into the Publicis Media planning, investment, and measurement process. Additionally, you'll design and lead the implementation of modern measurement plans and roadmaps for our clients.

We're looking for someone with 10+ years' experience in media analytics, strong understanding and experience with media buying, KPI development, and technology practices during campaign planning and execution. You should have experience with media measurement tools, including 3rd party ad serving, syndicated research, and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics, etc. A strong client management/consultative experience is also required, both presenting and resolving issues. If you have a background in leading and managing marketing technology projects from ideation through installation, that's a plus

This is a fantastic opportunity to join our team and drive business growth using data-driven decision making. As an Analytics and Insights Director, you'll work closely with internal stakeholders and groups to facilitate synergy between the Strategy and Investment functions that manage day-to-day client business. You'll also build and develop relationships with client business directors and brand teams to ensure that client and overall data proposition is relevant and aligns with strategy direction. If you're passionate about creating innovative solutions and delivering best-in-class media attribution roadmaps, we want to hear from you



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