Head of Product Marketing Strategy

2 weeks ago

Bodega Bay, California, United States Guidewheel Full time
Job Overview

ABOUT THE ORGANIZATION

Guidewheel is dedicated to enabling factories worldwide to achieve sustainable peak performance. Our innovative FactoryOps platform leverages cloud technology to make factory operations more efficient. By connecting to any machine, Guidewheel transforms its real-time data into a smart, learning system that helps teams minimize downtime, enhance productivity, and continuously improve.

At Guidewheel, we collaborate with the essential factories that drive our economy, allowing you to make a significant impact from day one. With strong backing from leading investors and a culture that champions diversity, growth, and results, we are committed to expanding our reach to the world’s 10 million factories, amplifying our positive influence on the environment.

The values that guide the Guidewheel team include:

  • Integrity is key: We prioritize honesty and transparency in all our interactions.
  • We genuinely care: We are passionate about each other, our mission to combat climate change, and making a meaningful difference.
  • Data-driven decisions: We embrace challenging truths and tackle obstacles head-on.
  • Embracing a growth mindset: We are committed to personal and professional development and welcome change.

KEY RESPONSIBILITIES

As the Senior Product Marketing Manager at Guidewheel, you will play a pivotal role in shaping our Product Marketing strategy during a crucial phase following our successful Series B funding.

Your responsibilities will include:

  • Formulating and implementing a Product Marketing strategy that aligns with Guidewheel's growth objectives.
  • Establishing a robust Product Marketing framework that fosters strong interdepartmental relationships.
  • Crafting product positioning and messaging based on user insights and market analysis.
  • Collaborating with sales, customer success, and product teams to develop and promote effective messaging and go-to-market strategies.
  • Creating impactful marketing materials such as webinars, blogs, and whitepapers, as well as sales support tools like pitch decks and demo scripts.
  • Designing and executing launch plans for new product features in close coordination with product, sales, and customer success teams.
  • Partnering with leadership to strategize pricing and packaging while informing the product roadmap.
  • Identifying and executing high-impact Product Marketing initiatives to drive revenue growth.

QUALIFICATIONS AND ATTRIBUTES

  • Proven ability to strategically define and execute marketing direction and positioning with a deep understanding of customer needs and market dynamics.
  • Experience in delivering exceptional product positioning and messaging.
  • Strong empathy for customers, with the ability to understand diverse personas and translate insights into effective strategies and materials.
  • Excellent writing skills, capable of producing clear, engaging content tailored to various audiences.
  • Results-oriented with a proactive approach, demonstrating a commitment to excellence and timely execution.
  • Entrepreneurial spirit with a desire to thrive in a fast-paced SaaS environment, setting high standards and achieving outstanding results.
  • A collaborative leader who fosters trust and loyalty, inspiring others and contributing beyond primary responsibilities.

BENEFITS

Build a premier Product Marketing function and team while developing your career in an organization that values talent growth from the outset. Lead initiatives that yield tangible results for Guidewheel, our customers, and the planet.

  • Collaborate with a diverse team of international professionals.

WORKING ENVIRONMENT: Guidewheel operates as a fully remote team across multiple countries, with a focus on North American time zones for this role.

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