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Director, Trade Marketing and Events
2 months ago
We are seeking a highly skilled Director of Trade Marketing and Events to join our Advertising and Partnerships business at Dotdash Meredith. This is an exciting opportunity to drive growth in the market and develop relationships within the advertising community.
Key Responsibilities- Develop and manage relationships with key advertising industry associations to drive awareness and growth for Dotdash Meredith.
- Design and execute a proactive Advertising and Partnerships events plan, focused on industry tentpoles, brand moments, and client engagement opportunities.
- Craft and deliver premium programs to educate and enhance relationships with stakeholders across the Agency community.
- Collaborate with sales leadership to build an annual VIP Program to engage and drive growth among key accounts.
- Partner with the Events and Communications Team to manage and execute on key go-to-market moments and experiences for advertisers throughout the year.
- 6+ years of experience in marketing and events, including developing programs and activations, defining success metrics, sharing out results, and using findings to inform future planning.
- Familiarity with the Media and Advertising landscape, trade associations, and annual tentpole events.
- Experience working directly with sales teams and clients to create premium client experiences that foster relationships and drive business growth.
- Experience managing a budget and external vendors as needed.
At Dotdash Meredith, we offer a competitive salary, unlimited paid time off, adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death and dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short-term and long-term disability, health savings and flexible spending accounts, family care benefits, a generous 401(k) savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave.
