Field Marketing Manager

2 weeks ago

Rye NY USA, United States Serendipity Labs Full time
Job Title: Field Marketing Manager

At Serendipity Labs, we are seeking a highly motivated and experienced Field Marketing Manager to join our team. As a Field Marketing Manager, you will be responsible for assisting in the planning and implementation of marketing plans and providing world-class client service to our locations across the country.

Key Responsibilities:
  • Execute a localized marketing plan for each assigned Lab based on location, audience, and business mix required to achieve revenue goals.
  • Create and oversee marketing and branding activities, including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic, and social media, direct mail, and more.
  • Write and distribute external communications, including press releases and alerts, and manage outreach.
  • Ensure consistent messaging and compliance with brand programs and standards.
  • Communicate frequently with individual teams on market conditions/opportunities, local marketing tasks, and support.
  • Track and report on marketing initiatives and results.
  • Ensure measurement and analysis is performed and optimized to drive increased ROI.
Requirements:
  • Bachelor's Degree or advanced coursework in communications, marketing, or media.
  • 3+ years brand marketing experience in a corporate environment.
  • Hospitality experience a plus.
  • Franchise experience a plus.
  • Knowledge of Microsoft Office Suite.
  • Proficiency in email marketing analytics and reporting tools.
  • Experience with HTML and CSS for email template customization.
  • Exceptional professional communication skills, including verbal and written communication.

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