Field Marketing Manager

4 weeks ago


Alpharetta GA USA, United States LocumTenens Full time
Job Title: Field Marketing Manager

The Field Marketing Manager is a key role within LocumTenens, responsible for driving business growth through strategic marketing initiatives. This individual will partner closely with the sales and recruiting teams to develop and execute marketing plans that align with the company's overall business objectives.

Key Responsibilities:
  • Develop and execute demand generation strategies to drive new business and cross-sell/upsell opportunities
  • Collaborate with sales and recruiting teams to identify sales enablement needs and develop targeted marketing campaigns
  • Work with the marketing team to develop tactical plans, including campaigns, programs, and content
  • Analyze pre-determined KPIs with sales team leadership and adjust programs as needed
  • Stay up-to-date on industry trends and market research to inform marketing direction
Requirements:
  • Bachelor's degree or equivalent experience required
  • 3+ years of experience in marketing, brand management, and/or sales enablement
  • Advanced Microsoft Excel skills and working knowledge of Salesforce or relative CRM systems
  • Strong understanding of demand generation strategies and tactics, as well as ability to perform market and competitive research
  • Excellent communication and interpersonal skills, with ability to build strong business relationships at all levels
Working Conditions:
  • Typical office environment - sedentary with typing, writing, reading requirements
  • May be able to sit or stand
  • Speaking, reading, writing, ability to use a telephone and computer


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