Strategic Product Marketing Leader for Healthcare Data Solutions

1 week ago

Étreux, Hauts-de-France, United States OMNY Full time
Revolutionize the Future of Healthcare with OMNY

About OMNY: OMNY is a pioneering healthcare data exchange platform that empowers health systems and specialty networks to share de-identified data sets with external parties at scale. Our mission is to sustain the healthcare ecosystem through a data-driven business model, unlocking innovation in the life sciences industry.

Job Overview:

We are seeking an exceptional Senior Manager, Product Marketing to join our growing team. This individual will play a pivotal role in shaping OMNY Health's product messaging, positioning, and go-to-market strategies for our EHR data and analytics solutions. You will collaborate closely with cross-functional teams, including Product Management, Sales, and Customer Success, to ensure our offerings resonate with life sciences customers, maximize adoption, and drive growth in key markets.

About the Role:

  • Product Messaging and Positioning: Develop and refine OMNY Health's product messaging and positioning to effectively communicate the value proposition to key customer segments, including pharma, biotech, and other life sciences organizations.
  • Value Proposition Development: Work with product management and data science teams to fully understand our data solutions and translate them into clear value propositions for different customer needs.
  • Content Creation: Create high-quality product collateral (e.g., presentations, datasheets, white papers) that clearly communicates the benefits of OMNY Health's EHR data solutions.
  • Cross-Functional Collaboration: Work closely with customer-facing teams (Sales, Customer Success) to gather insights on customer needs, challenges, and opportunities.
  • Competitive Analysis: Conduct competitive analysis to identify market trends and inform product development and marketing strategies.
  • Alignment and Execution: Ensure alignment between the product roadmap and marketing activities to effectively position OMNY Health in the marketplace.

Thought Leadership & Content Development:

  • Develop Thought Leadership Content: Develop and contribute to thought leadership content, including blog posts, webinars, case studies, and speaking engagements, positioning OMNY Health as a leader in the real-world data space.
  • Educate the Market: Educate the market on the value of EHR data for life sciences research, clinical trials, and commercialization efforts.

Metrics & Reporting:

  • Track and Report Success: Track and report on the success of product launches, marketing campaigns, and sales enablement initiatives.
  • Data-Driven Insights: Continuously refine strategies based on data-driven insights to optimize marketing efforts and ROI.

Requirements:

  • Bachelor's Degree: Bachelor's degree in Marketing, Business, Life Sciences, or a related field (MBA or equivalent preferred).
  • Experience: 5-7+ years of experience in product marketing, preferably in the healthcare, life sciences, or technology space.
  • Domain Expertise: Experience with EHR data, health tech, or life sciences data products is highly preferred.
  • Marketing Skills: Demonstrated experience in go-to-market strategy, product positioning, and customer-centric marketing.
  • Industry Knowledge: Strong understanding of the life sciences industry, including pharmaceutical, biotech, and clinical research organizations.
  • Complex Solution Simplification: Ability to translate complex data solutions into clear and compelling customer-facing messaging.
  • Project Management: Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
  • Communication: Strong communication skills, both written and verbal, with experience in creating content for different audiences.
  • Collaboration: Proven ability to collaborate effectively with cross-functional teams and influence without authority.
  • Results-Oriented: Results-oriented with a strong focus on driving business impact.

Additional Preferred Qualifications:

  • CRM and Marketing Automation: Experience with CRM tools (Salesforce, HubSpot) and marketing automation platforms (Marketo, Pardot).
  • Competitive Landscape: Familiarity with the competitive landscape of real-world data providers.

What We Offer:

  • Competitive Salary: A competitive salary range of $120,000 - $160,000 per year, depending on experience.
  • Benefits Package: Comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
  • Remote Work Options: Flexible work arrangements, including remote options, to support work-life balance.
  • Professional Development: Opportunities for career growth and professional development in a collaborative, innovative, and mission-driven work environment.
  • Meaningful Impact: The chance to work at the forefront of healthcare data innovation and make a meaningful impact on public health outcomes.

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