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Director of Social Media Strategy

2 months ago

Olympia, Washington, United States Chegg Full time

About the Role:

Chegg is seeking a highly skilled and innovative Director of Social Media to join our team. As a key member of our Brand Marketing team, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our business goals.

Key Responsibilities:

  • Develop a vision and strategy for Chegg's social media presence, ensuring alignment with our brand and business objectives.
  • Lead the creation and execution of engaging, timely, and well-executed content across all social media channels.
  • Manage social media content calendars and ideate and create content that resonates with our target audience.
  • Own and oversee weekly, monthly, and quarterly analytics reporting, providing insights to working teams and setting realistic project goals.
  • Collaborate with cross-functional teams, including Public Relations/Comms, Product, Customer Service, and Operations, to support messaging goals.
  • Work closely with Creative partners to ensure our brand voice is consistent across all channels.
  • Educate the working team on evolving best practices across all social media platforms.
  • Oversee a Social Media associate and manage and mentor them.

Requirements:

  • 6-8 years of demonstrated social media leadership experience at a major brand or creator account.
  • Strong pulse of trends across both general and niche audiences.
  • Video portfolio that includes long and short-form content.
  • Video production experience and familiarity with editing and creator tools for social platforms.
  • Ability to work and create against a high-output content strategy.
  • Deep understanding of key short-term and long-term KPIs and measuring social success.
  • Proficient writer with a strong understanding of how audiences speak on the internet.
  • Passionate about current culture: sports, fashion, entertainment, music, and art.

Preferred Qualifications:

  • Content-minded individual who can ideate and execute.
  • Up-to-date on new platform features/tools, algorithm changes, and platform news.
  • Data-first thinker with an always-on pulse of what's working, what's not, and the ability to explain why.
  • Adapt to change easily and provide guidance to the team.

About Chegg:

Chegg is a leading education technology company that provides online learning solutions to students. We are committed to helping students succeed and are looking for talented individuals to join our team.