Digital Advertising Manager

1 week ago


San Diego, California, United States Homestead Studio Full time
About The Position

We are seeking a highly skilled Paid Social Media Marketing Specialist to join our team at Homestead Studio. As a Paid Social Media Marketing Specialist, you will be responsible for the success of our campaigns and will be the primary contact working with brands.

Key Responsibilities
  • Build and manage Facebook, Instagram, and TikTok campaigns for clients, incorporating nuanced strategy, long-term forecasting, and customized creative assets.
  • Set quarterly goals and objectives, while hitting KPIs.
  • Analyze and optimize media spending around client needs, focusing on data-driven tactics.
  • Develop strong partner relationships and lead weekly, monthly and quarterly client meetings independently and with a team; possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment.
  • Prepare reports showcasing ad performance and share insights on current and future tests.
  • Stay ahead of the curve on new strategies, advertising channels, conversion rate optimization techniques, industry trends, client issues, and competitive reviews and analysis; provide intelligence to the team and others in the agency.
  • Assist with new business audits, pitches, and proposals if needed.
Qualifications
  • 2+ years of related Paid Social media buying experience for eCommerce.
  • Previous experience managing Facebook, Instagram, TikTok Ads.
  • Understanding and experience with Google Ads and Google Analytics.
  • Experience with Klaviyo, Attentive, or Postscript.
  • Deep perspective on digital marketing with a strong understanding of how different media channels work together in a campaign.
  • Ability to tell a meaningful story rooted in data-based insights.
  • Ability to analyze raw data and formulate insights to shape client strategy.
  • Exceptional communicator.
  • Passionate about helping clients and building brands.
  • Excellent writing, grammar, and communication skills.
  • Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks.
  • Willingness and ability to work evenings and weekends (as needed).
Benefits
  • Above industry standard salary -- based on experience.
  • Health, Dental & Vision (fully covered by Homestead) + 401K plan available + 15 Days PTO (prorated based on start date), plus 7 paid holidays.
  • Diverse and forward-thinking environment.
  • Great career growth opportunity.
  • Competitive salary.
  • Incredible company culture - we balance freedom with responsibility, are passionate about the impact we make every day, and aim for a consultative, transparent, and communicative approach in both our internal and client relationships.


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