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Regional Field Marketing Director

2 months ago

Phoenix, Arizona, United States Upward Projects Full time
Regional Field Marketing Manager Job Description

The Regional Field Marketing Manager will lead the execution of innovative sales-building initiatives in Texas, Georgia, Tennessee, and North Carolina. This role will drive revenue and brand presence by developing and implementing regional marketing programs, amplifying enterprise-wide brand campaigns, and establishing strategic local and national partnerships.



Key Responsibilities


  • Develop annual sales and brand-building plans for each market within your region, setting measurable KPIs to track success.
  • Oversee all marketing aspects of New Restaurant Openings, from pre-opening buzz building to grand opening events and ramp-up period marketing execution.
  • Conduct thorough analyses of market conditions, including demographics, competition, industry trends, guest preferences, and local brand positioning.
  • Effectively communicate national and seasonal marketing initiatives, as well as market-specific campaigns, to Area Operations Leadership.
  • Plan and coordinate logistics for local on- and off-premise experiential activities, community engagement events, and regional partnerships.
  • Take ownership of market-level launches and the expansion of key brand programs, ensuring they are executed with excellence across all locations within your region.
  • Develop and lead the execution of individualized marketing plans for underperforming locations, setting clear KPIs and working cross-functionally to ensure successful implementation.
  • Support Restaurant Leaders by preparing them for Local Store Marketing (LSM) execution.
  • Own the weekly and quarterly reporting and analysis of top line sales results, day-part performance, revenue center metrics, guest sentiment, and third-party delivery (3PD) performance.
  • Regularly communicate LSM best practices and lead Quarterly Business Review meetings with Area Operations Leadership, fostering a culture of continuous improvement and knowledge sharing.


Requirements


  • 5-7 years of experience in marketing, with a proven track record of building sales in a multi-unit, multi-market environment, particularly in opening new markets.
  • Strong knowledge and experience in developing holistic field marketing initiatives, including media, partnerships, events, PR, influencers, and catering.
  • Ability to think strategically and act tactically to drive results that enhance brand differentiation and achieve annual sales goals.
  • Excellent analytical abilities and computer skills, with the capacity to interpret data and make informed decisions.
  • Strong verbal, written, and presentation skills, with the ability to influence and engage stakeholders at all levels.
  • Ability to travel 1-2 times per quarter for market visits and NRO support as needed within the assigned regions.


Why Work for Upward Projects


  • Excellent benefit and compensation package
  • Paid time off and earned paid sick time
  • Fitness discount programs
  • 401K with company match
  • A people-focused culture united by our shared values
  • Unlimited growth opportunities, with several new restaurant openings
  • Having a voice. We provide empowerment and influence to all our team members
  • Opportunity to build deep, meaningful, and lasting relationships with colleagues
  • Recognition and rewards for your hard work and tenure
  • Generous meal benefit program