Global Product Marketing Manager

3 weeks ago

Chicago, Illinois, United States GE Healthcare Full time
Job Description

As a Global Product Marketing Manager at GE Healthcare, you will be responsible for developing and executing the marketing strategy for our Mobile Digital Health product line. This includes defining the product roadmap, identifying market opportunities, and creating a global marketing plan to drive growth and market share.

Key Responsibilities
  • Perform market and competitive analysis to identify product and commercial strategies for growth
  • Quantify and prioritize market opportunities
  • Collect and prioritize product introduction and improvement recommendations
  • Identify budget requirements and ensure proper execution
  • Orchestrate research to assess market and customer environments
  • Build a global market requirements document
  • Identify and assess market and distribution risks
  • Develop a plan to mitigate those risks
  • Work with cross-functional teams to provide input to the product development roadmap
  • Develop a plan and budget for evidence generation to support selected NPIs and installed base products
  • Develop inputs to support business cases for NPIs and product positioning
  • Define brand, value proposition, and competitive positioning claims roadmap
  • Interview professional societies and advocacy groups to identify and select KOLs
  • Build and execute global product launch plans
  • Coordinate development of marketing assets and product training materials
  • Develop programs to improve the customer experience of the installed base
Requirements
  • Bachelor's Degree in Marketing, Business Administration, or related field
  • 6+ years' experience in marketing, product marketing, or related field
  • Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
  • Excellent oral and written communications skills
  • Strong analytical and process skills
Preferred Qualifications
  • MBA or Master's degree in Marketing, Business Administration, or related field
  • 8+ years' experience in marketing, product marketing, or related field
  • Deep marketing expertise in market & customer insights, product commercialization, and branding
  • Healthcare product/industry acumen
  • Experience in new market creation & go-to-market
  • Experience managing a global brand
  • Innovation – develop new ideas through collaboration and execute on creative ideas
  • Team oriented – ability to motivate and work well with diverse, global, and cross-functional teams
  • Influencing skills – ability to motivate individuals and demonstrate organizational influence

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