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Marketing and Communications Professional
2 months ago
We are seeking a highly skilled Marketing and Communications Specialist to join our team at the University of Utah. As a key member of our Enrollment Marketing Team, you will play a critical role in driving enrollment and enhancing our brand presence.
Key Responsibilities:- Develop and execute multi-channel marketing campaigns to drive enrollment and engagement
- Manage and maintain comprehensive marketing plans and calendars to ensure timely and consistent messaging
- Collaborate with program stakeholders to develop tailored content that resonates with prospective students
- Assist in creating visually appealing marketing collateral using Adobe Creative Suite
- Implement and optimize SEO strategies to improve website visibility and search rankings
- Manage Google Ads campaigns and analyze performance metrics using Google Analytics
- Plan, execute, and monitor marketing campaigns from inception to completion, ensuring alignment with strategic goals and enrollment targets
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Proven experience in a marketing or communications role
- Familiarity with digital marketing tools and platforms
- Excellent communication and design skills
- Strong organizational and project management skills
- Ability to interpret data and analyze campaign performance
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- A comprehensive benefits package
We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and creative marketing professional looking for a new challenge, we encourage you to apply.