Senior Manager of Social and Brand Communications

1 week ago

Virginia Beach, Virginia, United States DroneUp Full time
Job Description

DroneUp is seeking a highly skilled Senior Manager of Social and Brand Communications to drive our social engagement, content creation, and brand marketing efforts. This role will work closely with the brand marketing team to develop and execute a long-term, sustainable growth strategy on social platforms.

The ideal candidate will have extensive experience in managing various social channels and content distribution, as well as a strong understanding of digital marketing. This is a remote position with approximately 20% travel.

Responsibilities:
  • Develop and execute daily social media strategy across all channels, including content curation, production, scheduling, and community management for contests and events.
  • Utilize social media tools to manage analytics and reporting, track trends, and translate data into actionable insights for continuous improvement.
  • Research and stay updated on industry and social media trends, manage the online content calendar, create project briefs, conduct competitor analysis, and develop engaging content and copy.
  • Contribute to the digital marketing creative process, from brainstorming sessions to conceptual development and content production.
  • Interpret creative briefs to produce compelling digital content.
  • Manage brand reputation through social listening tools by monitoring feedback trends, including praise and complaints, and communicating insights to the sales and management teams.
  • Community Engagement & Content Development:
  • Serve as the brand's voice by responding to direct messages, comments, and inquiries promptly and authentically.
  • Create and optimize engaging Reels and TikToks using native features on Instagram and TikTok.
  • Manage and enhance content strategies across LinkedIn, Reddit, and Twitter for both B2B and B2C audiences.
  • Develop diverse content formats for both digital and traditional platforms.
  • Boost engagement, drive lead generation, and foster overall growth with high-impact content.
  • Maintain brand consistency by adhering to established tone, voice, and terminology in all copy.
  • Present content concepts and final pieces to various teams, incorporating feedback to refine and enhance deliverables.
Requirements:
  • Bachelor's Degree in Marketing or Communications, or equivalent experience
  • 7+ years of experience as a digital marketer with specific experience in social media management, influencer marketing, or related roles
  • Proven track record of developing and executing successful social media and influencer marketing campaigns. Strong understanding of social media platforms, tools, trends, and best practices
  • Ability to think creatively and strategically, with a passion for storytelling and brand building
  • Experience with social media analytics and tools to measure performance and ROI
  • Well-versed with Adobe, Photoshop, Canva, etc. for basic graphic design needs
  • Strong analytical skills and experience with data analytics platforms such as Google Analytics, Klaviyo, creator suites, etc
  • Highly motivated self-starter and extremely detail-oriented
  • Experience working with sales, creative/design teams, and various stakeholders across the organization
  • Able to thrive in sometimes ambiguous environments common in a start-up atmosphere
  • Ability to manage and prioritize multiple projects
  • Excellent writing, proofreading, and verbal communication skills
  • Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
  • Demonstrated skill in partnering and influencing across teams to drive results
  • Excellent communication, organizational, and interpersonal skills
Benefits:
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short Term & Long Term Disability
  • Basic & Voluntary Life Insurance
  • 401(k) with company match
  • Employee Assistance Program (EAP)
  • Flexible Spending Account (FSA)
  • Legal Services
  • Identity Protection
  • Accident Insurance
  • Critical Illness Insurance
  • Hospital Indemnity Insurance
  • Pet Insurance
  • Paid Time Off (Vacation, Sick, Holiday)

Salary: $110,000 - $130,000

Equal Employment Opportunity Policy: DroneUp is committed to hiring and developing the most qualified individuals, regardless of sex, age, race, national origin, disability or other protected characteristics.

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