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Digital Marketing Manager

2 months ago

Northbrook Illinois, United States USA Clinics Group Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at USA Clinics Group. As a key member of our marketing team, you will be responsible for developing and implementing our overall digital marketing strategy.

Key Responsibilities
  • Develop and execute online advertising strategies and campaigns across various platforms, including Google Ads, Facebook/Instagram Ads, and other mediums.
  • Analyze data using Google Analytics and other analytics platforms to set strategic key performance indicators (KPIs) and measure campaign success.
  • Collaborate with graphic designers and web developers to improve existing website user experience (UX) and user interface (UI), and manage the development of new web properties within the main site structure.
  • Define and evaluate the success of digital marketing initiatives to drive conversion, traffic, and appointments across various digital channels.
  • Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performance.
  • Generate website traffic analytics dashboards and effectively present analyses to senior leadership.
  • Support the design and implementation of marketing automation based on data-driven customer behavior flags/triggers.
Requirements
  • Proven experience in developing and implementing digital marketing strategies.
  • In-depth knowledge of PPC, digital marketing channels, and online marketing tools and best practices.
  • Strong knowledge of web design procedures and Google Analytics.
  • Experience building dashboards and data visualization tools.
  • Some graphics and HTML skills.
  • Ability to handle multiple projects simultaneously.
Qualifications
  • Previous experience in marketing or a related field.
  • Experience in a managerial role.
  • Strong project management skills.
  • Strong leadership qualities.
  • Deadline and detail-oriented.
Benefits
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.