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Marketing Manager

1 month ago

Northbrook, United States Wintrust Financial Full time

As one of the largest premium finance companies in the country, FIRST Insurance Funding provides full premium finance services, plus additional services built specifically for agencies. We pride ourselves on the variety of incentive programs, services, and technology we offer. This not only helps grow the agents, brokers, and companies we partner with, but also helps them better serve their clients. FIRST Insurance Funding is a subsidiary of Wintrust, a financial services company with more than $50 billion in assets.

Why join us?

  • An award-winning culture We are rated a Top Workplace by the Chicago Tribune (past 10 years) and Employee Recommended award by the Globe & Mail (past 6 years)
  • Competitive pay and discretionary or incentive bonus eligible
  • Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few
  • Family-friendly work hours
  • With 175+ community bank locations, we offer opportunities to grow and develop in your career
  • Promote from within culture

Why join this team?

  • We have a culture that encourages an entrepreneurial spirit
  • We offer multiple opportunities for development and upward mobility

Job Description Summary

This position will manage and execute on a variety of B2B Marketing campaigns and strategies to generate leads and brand awareness including strategic planning and content creation.  This position will also supervise the day-to-day of a team of 4 in a broad array of marketing activities including, email campaigns, trade shows, social media, digital design, and internal communication. Additionally, this position will represent the Marketing Team in cross functional groups and manage cross collaboration between different departments on various work and initiatives.

What You’ll Do

  • Manage support team and day-to-day implementation and execution of marketing strategies including, but not limited to, managing workflow, establishing priorities, administering assignments, tracking progress, and ensuring execution of projects and work with highest level of accuracy, quality, and efficiency across the entire team.
  • Maintain thorough and up to date product knowledge to be able to assist in the development of strategies and tactics to promote our brand and drive qualified leads and retain customers through a variety of channels including developing briefs and engaging content and guiding creative direction to meet objectives.  
  • Represent the marketing team with cross-function groups including sales, sales support, operations, customer service teams.  Create strong relationships for collaboration and be marketing subject matter expert providing consultative guidance and recommendations on marketing and communication needs.  Act as liaison between FIRST and Wintrust Marketing Team to ensure collaboration, alignment, and the appropriate flow of information and requests.
  • Proof and approve design and content of marketing materials and components for accuracy, consistency, and adherence to brand guidelines.

Knowledge/Skills/Background/Experience

  • Experience: 5-7 years in B2B Marketing
  • Experience managing teams with a broad array of Marketing responsibilities
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Advanced understanding of print and web design principles and processes
  • Excellent communication and collaboration skills with strong writing and proof-reading skills
  • Attention to detail and strong organizational skills
  • Ability to prioritize and manage multiple projects simultaneously

Benefits

Medical Insurance • Dental • Vision • Life insurance • Accidental death and dismemberment • Short-term and long term Disability Insurance • Parental Leave • Employee Assistance Program (EAP) • Traditional and Roth 401(k) with company match • Flexible Spending Account (FSA) • Employee Stock Purchase Plan at 5% discount • Critical Illness Insurance • Accident Insurance • Transportation and Commuting Benefits • Banking Benefits • Pet Insurance

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From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago’s Bank® and Wisconsin's Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.