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Marketing Assistant Manager, Brand Marketing Expert
4 weeks ago
Main Responsibilities:
- Media & Creative Agency Management: Oversee and coordinate day-to-day media and creative agency timelines, schedules, and project deliverables. Ensure projects are completed on schedule and within budget while maintaining high-quality standards.
- Media Management: Leverage media experience (offline and digital) as a key liaison to media agency - working into the details to manage programmatic media buying, analytics, and insights to drive effective marketing strategies and campaigns. Analyze data to inform decisions and measure campaign performance, in partnership with agency.
- Project Management: Manage multiple projects simultaneously, ensuring timely execution and delivery. Collaborate with internal teams and external partners to streamline processes and resolve any issues that arise.
- Communication: Craft clear and persuasive written communications for various purposes, including marketing materials, reports, and presentations. Tailor messaging to different audiences and platforms. Incorporate ideas and feedback from multiple internal stakeholders and teams.
- Integrated Marketing Plan: Regularly update and maintain the Integrated Marketing Plan with inputs from internal departments and agencies, ensuring alignment with overall business goals and objectives as well as ongoing changes throughout the year. Assist in annual IMPP (Integrated Marketing Planning Process) to create the plan for the following year.
- Key Performance Indicators: Provide data updates internally to update the Marketing Team Dashboard tool. Track and monitor Marketing KPI's. Work with Marketing team leadership to recommend adjustments to strategies as necessary to optimize results.
- Content Creation & Strategy: Help develop and implement content strategies across various channels. Create compelling and engaging content for digital platforms, print materials, retail programs, and other marketing collateral. Help manage shoots and productions.
- Strategy & Research: Assist Marketing Director in strategic projects ranging from audience targeting to channel planning to brand strategy, including research design and implementation.
- Develop and maintain a clear understanding of stakeholders' (internal and external) impact to business.
- Work with Marketing Leadership to deliver on Brand Marketing team's annual objectives.
- Actively collaborate with key internal functional groups such as Marketing, Sales, Operations, Technical/R&D, Information Technology, and Finance to achieve growth objectives.
- Lead cross-functional teams to maintain and update the 2025 Integrated Marketing Plan and Marketing Dashboard.
- Manage day-to-day agency relationships working closely with existing partners and assist in looking for new partners as the company's needs evolve.
