Personalization and Digital CRM Director

2 weeks ago


Northbrook, Illinois, United States Crate&Barrel Full time
Personalization and Digital CRM Manager

Crate and Barrel is seeking a highly skilled and strategic Personalization and Digital CRM Manager to join our team. As a key member of our organization, you will be responsible for leveraging customer data and personalization tools to drive engagement, increase customer lifetime value, and propel our business forward.

Key Responsibilities:
  • Develop and execute a data-driven roadmap and strategy for ecommerce personalization and customer data utilization across all brands
  • Partner with leadership to create scalable personalization roadmaps and lead cross-functional teams into new optimization opportunities that align with delivering a highly relevant customer experience
  • Work closely with Marketing and Brand teams to ensure a seamless connection between digital marketing channels and personalized ecommerce experiences
  • Evaluate and recommend technologies that empower personalized customer experiences, analyzing user behavior in collaboration with the Customer Data team
  • Collaborate with Product, Development, Design, Store Operations, and other Marketing teams to achieve a consistent, modern, and personalized user experience across all channels
Requirements:
  • 5 years of experience in Ecommerce Marketing, Personalization, and/or Customer Experience optimization
  • Bachelor's degree in Marketing, Business, Computer Science, or a related field
  • Proven data analysis skills with the ability to create clear and actionable insights
  • Experience working on omnichannel personalization projects
  • Ability to prioritize and manage multiple projects in a fast-paced environment
What We Offer:

Crate and Barrel is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



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