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Strategic Marketing Manager for Franchise Growth

2 months ago

Cincinnati, Ohio, United States Caring Transitions Full time

About the Organization:

Caring Transitions is a mission-driven company seeking a dedicated FranDev Marketing Manager to enhance their marketing initiatives. This role is pivotal in crafting and executing comprehensive marketing strategies aimed at attracting, engaging, and converting potential franchise partners.

Position Title: FranDev Marketing Manager

Primary Responsibilities:

  • Strategic Development: Formulate and execute marketing plans that align with franchise development objectives.
  • Campaign Oversight: Create and refine marketing campaigns across multiple platforms to draw in prospective franchisees.
  • Content Development: Collaborate in producing marketing collateral that highlights the advantages of joining the Caring Transitions franchise network.
  • Lead Acquisition: Oversee lead generation strategies to maintain a steady influx of qualified prospects.
  • Brand Stewardship: Maintain the integrity of the company's brand image and core values in all communications and promotional materials.
  • Market Analysis: Keep abreast of industry developments and competitor movements.
  • Financial Oversight: Allocate marketing resources effectively to optimize return on investment.

Required Qualifications:

  • Education: Bachelor’s degree in Marketing, Business Management, Communications, or a related discipline.
  • Experience: At least 5 years of marketing experience, ideally within franchise development.

Essential Skills:

  • Proven success in executing effective marketing campaigns.
  • Knowledge of digital marketing, lead generation, and conversion techniques.
  • Strong communication and analytical problem-solving abilities.
  • Familiarity with marketing tools and data analytics platforms.
  • Ability to interpret data and formulate strategic approaches.
  • Collaborative team player who can also work independently.

Benefits Offered:

  • Competitive salary along with performance-based incentives.
  • Comprehensive health, dental, and vision benefits.
  • 401(k) plan with company contribution.
  • Paid time off and holiday benefits.
  • Opportunities for professional development in a nurturing environment.

Application Process:

Qualified candidates are encouraged to submit their resume along with a cover letter as specified in the application instructions.

Caring Transitions is committed to fostering an inclusive workplace for all employees.