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Corporate Event Strategist

2 months ago

Frisco, Texas, United States Anritsu Full time

Virtual/In-Person Event Coordinator (Contractor)

Job Category: Sales/Marketing Requisition Number: EVENT001613

Job Overview

This position is a contract opportunity. As a Virtual/In-Person Event Coordinator working with our team, you will be responsible for crafting and implementing marketing strategies for various event formats, including virtual events, trade shows, corporate gatherings, sponsorships, and webinars. Your efforts will enhance Anritsu's leadership role, support lead generation, drive revenue growth, and elevate brand visibility through event initiatives. This role is hybrid and reports to the Senior Manager of Marketing Programs.

Key Responsibilities

Virtual Events

  • Serve as the primary contact and manager for the virtual event platform.
  • Coordinate platform support for live interactions and online discussions.
  • Establish deliverables and timelines for event execution.
  • Gather and manage all event content, including videos, white papers, and promotional materials.
  • Ensure an optimal user experience on the platform.
  • Collaborate with marketing colleagues to develop a comprehensive digital communication strategy.
  • Track and report metrics in collaboration with the Salesforce/Pardot team.
  • Oversee the management of the webinar platform, WebEx.

In-Person Events

  • Oversee all pre-event and on-site logistics with trade show vendors, including space selection and material handling.
  • Communicate with stakeholders regarding sponsorship and promotional opportunities.
  • Manage booth design and graphics, ensuring all materials are prepared for publication.
  • Coordinate hotel accommodations, equipment needs, promotional items, and staffing for events.
  • Select and manage vendors for various event services, from registration to billing.
  • Ensure effective communication of customer interactions to the appropriate sales channels.

Corporate Events

  • Plan and execute all logistics for corporate meetings, including conferences and leadership gatherings.
  • Manage comprehensive pre-event and on-site logistics, including site selection and attendee registration.
  • Organize logistics for guest speakers and entertainment, including contracts and transportation.
  • Coordinate the production of meeting materials and promotional items.

General Responsibilities

  • Develop event objectives with key stakeholders and create detailed plans and budgets.
  • Forecast annual event costs accurately and manage the events budget.
  • Evaluate ROI and conduct post-event analyses to identify areas for improvement.
  • Maintain an 18-month rolling event plan and oversee marketing calendars.
  • Support internal and external communication plans related to events.
  • Attend and manage significant events to ensure high standards and continuous improvement.

Qualifications

  • Minimum of 3 years of experience in managing multi-day virtual and in-person events.
  • Proficient in online event platforms and tools for various event formats.
  • Experience in both digital and physical event environments.
  • BA/BS degree or equivalent experience; CMP certification is a plus.
  • Ability to thrive in a fast-paced environment while managing multiple projects.
  • Strong project management and communication skills are essential.

Anritsu is committed to providing innovative solutions in communications testing and measurement. We engage with our customers as partners to develop cutting-edge solutions across various technologies. We value diversity and are an equal opportunity employer.