Senior Public Information Representative
4 weeks ago
UCSF is seeking a seasoned healthcare communicator to join our team as a Senior Public Information Representative (SPIR) to promote the mission and work of UCSF Health. The SPIR will report to the Senior Director - Public Relations and collaborate closely with the UCSF Health Marketing and Communications team to align media relations strategies and content with UCSF Health's growth strategy, priority service lines, affiliations and acquisitions, and national and local reputation.
Key Responsibilities- Manage media inquiries, schedule interviews, and brief leaders on media focus
- Develop communications plans with strategy, goals, and tactics
- Produce news releases, web stories, fact sheets, media pitches, talking points, social media, video scripts, etc.
- Provide ad hoc media training for spokespeople and counsel on media response
- Support the response to sensitive and/or complex institutional policies or practices
- Staff reporters at onsite media engagements
- Bachelor's degree in a related field
- Minimum five years of related work experience
- Experience in strategic hospital PR, with an understanding of the hospital and healthcare landscape, current challenges hospitals face, and the sensitivities, practices, and protocols necessary in external hospital communications
- Diplomacy in navigating sensitive internal issues, judgment in issue recognition & resolution, and discretion in handling confidential issues
- Advanced knowledge of strategies, principles, and practices in proactive and responsive media relations
- Clear understanding of the evolving news media and ability to engage reporters in a proactive and positive manner to best serve the institution's goals
- Advanced verbal, written, and interpersonal communication skills
- Capacity to learn quickly and adapt to fast-changing news and communications opportunities and challenges
UCSF is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. We bring together the world's leading experts in nearly every area of health.
PRIDE ValuesUCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity, and excellence - also known as our PRIDE values.
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