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Strategic Product Marketing Expert

2 months ago

Raleigh, North Carolina, United States myGwork - LGBTQ+ professionals & allies Full time
Product Marketing Specialist at myGwork

myGwork, a prominent platform for LGBTQ+ professionals and allies, is in search of a Product Marketing Specialist to enhance our marketing efforts. In this pivotal role, you will be instrumental in guiding product innovation and crafting effective market entry strategies that contribute to our organization's growth.

Key Responsibilities:
  • Analyze customer feedback and sales data to refine product offerings and pricing models
  • Develop engaging product narratives and value propositions to empower sales initiatives
  • Work collaboratively with various teams to identify priority markets and products for expansion
Core Duties:
  • Regularly collect market insights and competitive analysis to shape product direction
  • Formulate market launch strategies and performance indicators aimed at increasing market presence
  • Design sales enablement tools and messaging that highlight the unique benefits of our products
Required Qualifications:
  • Bachelor's degree is mandatory
  • Experience in B2B product marketing or digital services is preferred
  • Exceptional analytical abilities and teamwork skills are essential

myGwork is dedicated to fostering a diverse and inclusive environment, valuing every individual's contribution. Join us to be part of a forward-thinking workplace where talent and innovation flourish.