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Marketing Coordinator

2 months ago

Hauppauge, New York, United States Maxxima Full time

We are looking for an enthusiastic and innovative full-time Marketing Coordinator to become a vital part of our team. In this position, you will be responsible for creating and refining product videos and visual materials, supporting product introductions on leading e-commerce platforms, and examining market dynamics to bolster the company's marketing strategies.

As a Marketing Coordinator at Maxxima, your contributions will be essential in elevating our brand visibility and ensuring effective product introductions by collaborating closely with various departments. You will be tasked with showcasing our LED and electrical product ranges through compelling narratives and crafting engaging content as a representative of our brand.

What We Provide:

  • Paid time-off along with a paid volunteer day with a partnered non-profit organization
  • 401(k) plan with company matching and profit-sharing eligibility
  • Comprehensive benefits package that includes highly subsidized health insurance
  • Healthcare concierge services
  • Company-paid life insurance
  • Optional benefits including dental and vision coverage
  • Employee assistance program (EAP)
  • Discounts on Maxxima products for team members
  • Discounts for concerts, movies, and theater events
  • Company-sponsored gatherings

Your Responsibilities:

  • Social Media Strategy: You will develop and oversee both organic and paid social media content to enhance customer interaction, anticipate market trends, and expand the company's social media audience.
  • Visual Content Creation: You will produce and edit product videos and other visual materials to drive customer engagement across social media channels.
  • Product Introduction Assistance: You will support the launch of new products and initiatives on platforms such as Amazon, Walmart, Home Depot, and Lowe's by crafting and optimizing product listings for maximum exposure.
  • Marketing Analytics: You will compile and present detailed marketing reports for management review, offering insights into campaign effectiveness and market trends.
  • Content Development: You will create persuasive product descriptions and marketing content for the website and marketplaces to enhance the company's market presence.
  • Data Evaluation and Market Analysis: You will assess data and market trends to produce informative company resource articles that strengthen brand authority.
  • Customer Engagement: You will monitor and respond to customer feedback and inquiries, escalating issues as necessary to uphold the company's esteemed brand image.
  • SEO Initiatives: You will assist with SEO projects for the website, focusing on image tagging, site speed, and other optimization strategies to enhance search engine rankings.
  • Collaborative Efforts: You will assist with various marketing tasks as needed and work closely with graphic design, purchasing, engineering, and sales teams to ensure smooth product launches and maintain accurate product information.

Qualifications:

  • Associate's degree in marketing, business, or a related field preferred
  • 2-3 years of experience in a comparable marketing role
  • Proficiency with social media platforms (Meta, YouTube, TikTok, X, etc.) and scheduling tools
  • Experience using Google Drive, editing software, and marketing and online applications (i.e., Google, CapCut, online analytics)
  • Exceptional communication skills in both written and verbal formats
  • Highly organized with a customer-focused approach
  • Ability to manage multiple tasks, adapt, and meet deadlines in a fast-paced environment
  • Basic understanding of marketing principles
  • Fundamental knowledge of market research techniques and databases
  • Familiarity with onboarding products on marketplaces (Walmart, Amazon, Home Depot, Lowe's, etc.) is a plus

The salary range for this position is $50,000 - $60,000.

Maxxima is a well-established LED lighting and electrical supply brand in the consumer home and heavy-duty transportation sectors. With over 40 years in business, our company has seen remarkable growth with an innovative product line of over 1,300 SKUs. As we continue to broaden our product offerings, we remain committed to delivering quality products and exceptional service to our customers.

Maxxima is a division of Panor Corp. We are an equal opportunity employer. Panor Corp. provides equal employment opportunities to all employees and applicants without regard to actual or perceived race, creed, color, citizenship, sex, pregnancy, religion, national origin, military status, marital status, sexual orientation, gender expression or identity, genetic information (including genetic predisposition), age, disability, status as a victim of domestic violence, or any other group protected by applicable federal, state, and local laws. This policy applies to all terms and conditions of employment including, but not limited to, recruitment, hiring, assignment of duties, benefits, promotion, discipline, harassment, training, compensation, leave of absence, layoff, and termination.