National Marketing Director

7 hours ago


Long Beach, California, United States College Internship Program Inc Full time
Job Title: National Marketing Manager

College Internship Program Inc is seeking a highly skilled and experienced National Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing innovative marketing strategies to drive awareness, interest, and demand for our unique programs and services.

Key Responsibilities:
  • Lead and manage a team of marketing specialists, including content marketing, digital marketing, and graphic design.
  • Design and implement multi-channel demand generation campaigns to attract and convert potential families.
  • Develop and manage lead nurturing campaigns to engage prospects and move them through the marketing funnel.
  • Collaborate with the content team to create targeted content that supports demand generation efforts.
  • Oversee website updates and maintenance to ensure optimal performance and user experience.
  • Implement on-page and off-page SEO strategies to increase organic search visibility.
  • Manage Google Ads campaigns, including keyword research, ad copy creation, and performance monitoring.
  • Track and report on key demand generation metrics, including lead volume, conversion rates, and ROI.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing, with at least 2 years in a supervisory or managerial role.
  • Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
  • Strong analytical skills and experience with data-driven marketing.
  • Excellent communication and collaboration skills.
  • Advanced technical skills with SEO, social media, content marketing, email marketing, PPC, and SEM.
  • Strong leadership and project management skills.
  • Passion for CIP's mission and working with young adults with Autism and Learning Differences.
Why Join CIP?
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and supportive work environment.
  • Flexible work arrangements and remote work options.
  • Access to ongoing training and professional development opportunities.

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