Vice President of Marketing

18 hours ago


New Hope, Minnesota, United States Liberty Diversified International Full time
Job Title: Vice President of Marketing

Liberty Diversified International is seeking a highly skilled and experienced Vice President of Marketing to lead our marketing strategy and execution. As a key member of our senior leadership team, you will be responsible for driving external brand awareness and internal communications, ensuring a unified and consistent brand message across all markets.

Key Responsibilities:
  • Develop and implement a comprehensive marketing strategy that aligns with the company's goals, values, and ESG considerations.
  • Lead the development of messaging, brand positioning, and value propositions that resonate with our target customers and reflect our commitment to sustainability and social responsibility.
  • Work collaboratively with cross-functional teams to ensure alignment across product development, sales, and customer support teams.
  • Analyze marketing data and metrics to assess the effectiveness of marketing initiatives and adjust the strategy as needed to achieve business objectives.
  • Provide input and guide the organization on various marketing events and initiatives, including partnering with the Sales function on go-to-market strategies.
  • Stay up-to-date with marketing trends and best practices, and continuously explore new marketing channels to increase brand awareness and drive customer engagement.
Requirements:
  • Bachelor's degree in marketing, business administration, communications, or a related field.
  • 10+ years of experience in marketing with a track record of success in a leadership role.
  • Understanding of SEO, SEM, Google Analytics, and KPIs.
  • Experience developing and executing marketing strategies that reflect ESG considerations and build value propositions for large organizations.
  • Excellent communication and leadership skills with the ability to work collaboratively with cross-functional teams.
  • Strong analytical skills and experience using data to drive decision-making.
  • Proven ability to manage a marketing budget and allocate resources effectively.
About Us:

Liberty Diversified International is a privately held company employing over 1,900 individuals across our manufacturing facilities, production facilities, and core business operations in multiple locations. We operate in the core markets of paper, packaging, workplace products, corrugated plastics, and building products. Our values - Caring, Innovation, Trust, and Excellence - have guided our day-to-day activities since 1918.

We are an equal opportunity employer and make all employment decisions without regard to race, color, sex, religion, age, creed, sexual orientation, national origin, marital status, disability, or any other protected class. We provide equal employment opportunity to all employees, applicants, and other covered persons and comply with all applicable federal, state, and local fair employment practices laws.



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