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Senior Account Executive, Influencer Marketing Expert
2 months ago
Position: Senior Account Executive, Influencer Marketing Expert
Location: Remote, with a preference for East Coast candidates
We are seeking an Influencer Marketing Expert at the Senior Account Executive level to enhance our Influencer team. The ideal candidate will possess a genuine enthusiasm for influencer marketing and a deep understanding of emerging digital platforms, recognizing their potential in shaping our clients' marketing strategies. Your role will involve crafting influencer strategies, contributing to campaign development, managing influencer selection and engagement, and performing analytics and reporting. This position offers the chance to innovate and challenge conventional approaches in creative programs, brand campaigns, and various marketing initiatives, making a significant impact on our influencer operations.
Key Responsibilities:
- Deliver exceptional influencer marketing support tailored to brand target audiences and marketing goals.
- Identify, engage, negotiate, manage projects, and evaluate influencer initiatives.
- Develop comprehensive influencer briefing documents for each collaboration in partnership with clients.
- Set timelines and oversee content distribution.
- Conduct influencer training sessions and manage assets.
- Collaborate with teams to conceptualize and implement multi-platform influencer campaigns utilizing trends and data insights.
- Create innovative concepts and programs for a diverse array of clients across various sectors.
- Work alongside client and account teams from different functions to achieve impactful outcomes.
- Generate campaign reports across influencer and social channels by tracking and optimizing both paid and organic content.
- Challenge norms and strive for excellence in creative programs, brand campaigns, and other marketing efforts.
- Stay informed about emerging technologies and trends affecting diverse demographics, including millennials and Gen Z, sharing insights with a broader audience.
Qualifications for Success:
- 2-4+ years of experience focused on the consumer influencer sector; agency experience preferred.
- In-depth knowledge of social platforms and influencer dynamics related to strategy, tiers, and industry verticals.
- Ability to evaluate a client's overall marketing strategy and develop comprehensive, multi-faceted influencer programs (including paid and e-commerce initiatives).
- Strong written and verbal communication skills with a keen attention to detail.
- Commitment to working in a diverse and inclusive environment, actively participating in cultural initiatives, training opportunities, and employee resource groups.
Benefits of Working at Burson:
- Generous paid time off policy including vacation, sick leave, personal days, Summer Fridays, and a Flexible Holiday Policy with 9 paid holidays annually. Additional paid time off for voting, jury duty, bereavement, and school leave is also provided.
- 12 weeks of paid Parental Leave.
- Comprehensive wellness benefits including healthcare, vision, dental, and pet insurance.
- 401K Savings and Investment Plans.
- Commuter benefits allowing pre-tax payments for eligible commuting and parking expenses.
- Opportunities for career advancement through ongoing education, training, and development programs.
- Employee Resource Groups that empower employees to network, develop leadership skills, gain visibility, and impact both the agency and the community.
About Burson:
Burson is a leading global communications firm dedicated to creating value for clients through reputation management. With specialized teams, cutting-edge technologies, and innovative creative solutions, we assist brands and businesses in redefining reputation as a competitive advantage for the future. Burson operates under WPP (NYSE: WPP), the creative transformation company.
At Burson, we view diversity, equity, and inclusion as essential components of our strategy, fostering an environment that inspires creativity and innovation. We believe a diverse workforce is crucial for generating bold ideas, facilitating constructive dialogue, and cultivating meaningful experiences.
As an Equal Opportunity Employer, Burson is committed to a diverse workforce and does not discriminate based on race, creed, color, age, religion, sex, disability, sexual orientation, gender identity or expression, marital status, military status, national origin, or ancestry.
For more information about our benefits and policies, please visit our website.
