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Event Marketing Specialist

2 months ago

Camden, New Jersey, United States Adventure Aquarium Full time
About Us:

At Adventure Aquarium, part of Herschend Family Entertainment, we are dedicated to crafting unforgettable experiences that exceed guest expectations. Our core values revolve around stewardship, guest satisfaction, and team member fulfillment. We strive to create a workplace that values patience, kindness, humility, respect, unselfishness, forgiveness, truthfulness, and trust. Together, we aim to forge lasting emotional connections.

Your Responsibilities:
  • Support the development and execution of the Membership Marketing Strategy, emphasizing growth, retention, cross-selling, product enhancement, and campaigns to attract new visitors.
  • Oversee the daily operations and internal communications of the annual promotional strategy, ensuring alignment with the marketing objectives. This includes preparing and distributing promotional and event summary documents.
  • Investigate new offerings and evaluate their alignment with guest preferences.
  • Analyze data concerning various ticket categories and their distribution, including discounts, membership pricing, and promotional rates.
  • Recommend modifications to strategies and tactics as necessary to meet financial targets.
  • Identify and manage partnerships and promotions to enhance media outreach and frequency, supporting the annual media budget.
  • Organize revenue-generating events for the Aquarium.
  • Act as the primary contact for corporate sponsors, ensuring contractual obligations are met and value is delivered.
  • Maintain a comprehensive understanding of the marketing budget and resources allocated to the function.
  • Conduct semi-annual competitive analyses regarding product offerings, pricing, new entrants, and market conditions.
  • Assist in pre-event briefings and post-event evaluations of promotions and special events.
  • Collaborate with the marketing team to generate innovative marketing concepts (e.g., content, programs, etc.).
  • Contribute to the planning and execution of special events (e.g., Shark Summer, Mermaids, etc.).
  • Perform additional tasks as assigned.
Your Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Over 3 years of experience in a promotions or membership role; experience in attractions, museums, sports, music, or related fields is highly desirable.
  • Understanding of brand strategy, guest satisfaction, product management, and new product development; familiarity with ticketing strategies is preferred.
  • Practical experience in the planning, management, and execution of special events is preferred.
  • Self-motivated, results-driven, and a creative thinker.
  • Able to work independently while also collaborating in a fast-paced environment.
  • Exhibits strong organizational skills and attention to detail.
  • Capable of managing multiple tasks effectively while maintaining clear and proactive communication.
  • Takes initiative and ensures efficient workflow.
  • Excellent communication skills, with the ability to build and maintain positive relationships with internal teams and external partners, handling situations with confidence and tact.
  • Ability to realize creative visions with a good artistic sense and provide constructive feedback. Experience with graphic design tools (e.g., Canva, Photoshop, etc.) is preferred.
  • Demonstrates the ability to work effectively with diverse individuals.
  • Willingness to accommodate flexible work hours, including evenings and weekends.
Who You Are:

You are committed to excellence in your work. You communicate effectively with colleagues at all levels and are enthusiastic about joining a collaborative team focused on achieving shared goals.

What We Offer:
  • Salary Range: $42,000 - $45,500
  • Comprehensive benefits package through Cigna.
  • 401(k) and Profit-Sharing Plan after three months of service.
  • Immediate access to fully funded tuition and assistance programs through our GROW U initiative.
  • Two weeks of vacation, one week of personal time, one week of sick leave, and eight paid holidays, all based on a full calendar year.
  • Complimentary admission and 24 General Admission tickets annually for family and friends.
  • Free tickets to local attractions when available.
  • 30% discount at our Retail and Photo areas, as well as in-house food vendors.
  • Opportunities for training and professional development.
Grow U Opportunities:

Earn a Bachelor's degree in Digital Marketing and Social Media, with Adventure Aquarium covering up to $5,250 in tuition annually. Alternatively, choose from over 200 certificate and degree programs available through our GROW U initiative.