Digital Advertising Strategist

3 days ago


Dallas, Texas, United States PMG Full time
About the Role

As a Digital Advertising Strategist at PMG, you will play a key role in driving client success through innovative programmatic advertising solutions.

Key Responsibilities
  • Develop and execute strategic plans for clients' programmatic campaigns, leveraging PMG's services to maximize impact and client satisfaction.
  • Oversee day-to-day programmatic operations, including bid management, campaign optimization, and performance analysis across Display, Video, CTV, YouTube, and Native platforms.
  • Collaborate with senior client stakeholders to ensure programmatic initiatives align with their business objectives.
  • Analyze campaign performance, identifying trends, risks, and opportunities to drive optimizations that enhance results.
  • Maintain strong relationships with key media partners, staying informed about new opportunities, beta programs, and platform advancements.
  • Cultivate and mentor team members, fostering growth, ensuring superior performance, and promoting professional development.
  • Leverage PMG's proprietary platform, Alli, to create customized alerts, analyze campaign data, and generate insightful reporting.
About You

We are seeking an experienced Digital Advertising Strategist with 5+ years of experience in digital media and programmatic advertising. A bachelor's degree or equivalent experience is required.

The ideal candidate will have leadership experience, including coaching, mentoring, and managing team members, as well as intermediate expertise in Programmatic Advertising, Marketing Metrics, and Marketing Planning & Analysis.

A strong understanding of Analytics and Database Marketing is also essential, along with familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs).

What We Offer
  • A competitive salary range of $120,000 - $160,000 per year, depending on experience.
  • Professional development opportunities, including learning and development programs, mentorship, and career advancement support.
  • A generous PTO policy, allowing for time off to recharge and spend with loved ones.
  • Paid parental leave to support important life events.
  • A 401(k) matching program to plan for your future.
  • Fertility benefits, pet insurance, lifestyle spending accounts, and annual bonuses.
  • 8 give-back hours to volunteer in local communities and AI Enterprise License access.


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