Digital Marketing Strategist

5 days ago

Dallas, Texas, United States Coffee + Dunn Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our Managed Services team at Coffee + DUNN. As a key member of the team, you will be responsible for executing impactful marketing programs across select digital channels for our clients.

Key Responsibilities
  • Work closely with the Digital Marketing Lead to set-up and execute client campaigns using Microsoft Dynamics 365 Customer Insights - Journeys/Data, Sales, Service, and associated toolsets/technologies.
  • Act as a subject matter expert for client campaigns, providing guidance on campaign design, execution, and optimization.
  • Execute omnichannel marketing campaigns (e.g., evergreen/nurture/event) with various objectives (e.g., demand generation, event promotion, lead nurturing/conversion, community engagement).
  • Templatize campaign assets where possible, including emails, forms, pages, and automated journeys.
  • Build forms aimed at optimizing conversion rates and identify audience acquisition, curation, and segmentation techniques to effectively grow, nurture, and maintain audiences.
  • Implement a 'test and learn' approach to campaign design to maximize results and establish best practices (e.g., A/B testing).
  • Report on and track digital analytics that measure the alignment and performance of marketing and sales for a client.
Requirements
  • 1-2 years of marketing experience, as part of either a marketing services provider or internal marketing organization.
  • Working knowledge of modern marketing strategies and practices.
  • Demonstrative understanding of omnichannel campaigns such as email, web, digital, SMS, social, etc.
  • Working HTML/CSS knowledge.
  • Ability to work with disparate requests from clients/requestors on various timelines to execute campaigns.
  • Excellent organization skills and comfortable in a fast-paced and entrepreneurial environment.
  • Problem solver with strong attention to detail and excellent communication skills.
Preferred Qualifications
  • College degree in Marketing, Business, or Information Systems.
  • Technology experience utilizing customer relationship management and/or marketing automation tools such as Microsoft Dynamics 365 Customer Insights, Marketo/Adobe, Pardot/Salesforce, Eloqua/Oracle, Hubspot, or similar.
About Our Company

Coffee + DUNN is a marketing services provider focused on achieving marketing success through improved marketing strategy, operations, and technology. We bridge the gap between agencies and traditional consultancies by connecting customers to marketing capabilities, blending contemporary marketing insight and proven management thinking.

Estimated Salary: $80,000 - $110,000 per year

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