Local Store Marketing Specialist

7 days ago

San Antonio, Texas, United States Whataburger Full time
Job Summary

We are seeking a highly motivated and experienced Field Marketing Representative to join our team at Whataburger. As a Field Marketing Representative, you will be responsible for executing Local Store Marketing (LSM) planning for assigned territory and developing, recommending, and implementing marketing and Brand strategies to increase sales in assigned territory.

Key Responsibilities
  • Brand Ambassador: Serve as a brand ambassador by identifying and executing brand opportunities around each unit within the assigned territory.
  • Event and Sponsorship Activation: Identify and execute event and sponsorship activation interaction; WOW and charitable efforts; and local business visits to build brand sales.
  • Collaboration with Restaurant Operations: Collaborate with Restaurant Operations to discuss unit-level plan development and execution as well as sales goals and results.
  • LSM Tools and Reporting: Identify and reports LSM tools needed such as advertisements, premiums, Point of Purchase (POP) and other materials. Develop quarterly measurement reports of the marketing activities that capture LSM activity objectives, program timing, program results, and sales and transactions impact.
  • Market and Unit Conditions: Conducts reporting on market or unit conditions that may affect the outdoor billboard program or other LSM programs.
  • LSM Planning: Plans LSM for assigned territory. Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.
  • Media Opportunities: Research media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on territory needs.
  • Community Events: Research community events, develop relationships with community leaders, and recommend which events to sponsor and/or participate in to strengthen community relations and boost sales. Reviews and recommends sponsorship proposals.
  • Negotiation and Budgeting: Negotiates with community event organizers for stores' involvement in community events. Plans, develops, recommends, and is accountable for the budget for stores' involvement in community events.
  • Financial Analysis: Analyzes financial conditions (pre-post) and determines effectiveness of any marketing plans implemented, including justification of advertisement fund dollar expenditures/agency charges.
  • Vendor Management: Negotiates contracts with and oversees the work of any third-party advertising or marketing vendors used in assigned territory.
  • Annual Budget: Responsible for an annual budget exceeding one-hundred thousand dollars for assigned territory and fulfillment responsibilities.
  • Additional Responsibilities: Assumes additional responsibilities as assigned.
Requirements
  • Bachelor's Degree or Equivalent: Bachelor's Degree or equivalent work experience required.
  • Marketing Experience: Previous marketing experience preferred.
  • Franchisee Relationships: Prior experience managing franchisee relationships, advertising, local store marketing, and sponsorship management preferred.
  • Restaurant Industry Experience: 2+ years' experience, preferably in the Restaurant Industry.
Knowledge, Skills, and Abilities
  • MS Office Proficiency: Proficiency in MS Office Word, Excel, Outlook, and PowerPoint.
  • Workday Proficiency: Proficiency in Workday (as applicable).
  • Communication Skills: Ability to communicate well with the general public and experience in establishing and maintaining an effective working relationship with management, vendors, and co-workers.
  • Team Environment: Ability to work in a team environment.
Working Conditions/Travel Requirements
  • Work Schedule: Expected to work the necessary time to satisfactorily fulfill job responsibilities.
  • Travel Requirements: Must be able to report to work timely and as required by operational/business needs. Must be able to work a full-time schedule and work outside of normal business hours when necessary. Must be able to travel occasionally both locally and long distances (including air travel), to worksites, meeting sites, and other locations.
  • Driver's License: Must possess a valid driver's license, submit to releasing a Motor Vehicle Record that adheres to the Whataburger standards and maintain current automobile liability at minimum levels in their state of residence.

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